Shamita Shetty Steals the Spotlight as Showstopper for Godrej Professional’s ‘Dimension-Ombreyage Collection’ Hair Show
Godrej Professional, a leading professional hair brand, recently organized a spectacular hair show in Delhi, with actress Shamita Shetty as the showstopper. The event showcased the brand’s ‘Dimension-Ombreyage Collection,’ a captivating range of hair colors that embrace individuality, inclusivity, and self-expression. The runway featured a talented lineup of models, presenting the exquisite hair colors from the collection.
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Join Telegram ChannelThe hair show, which took place at Pragati Maidan in Delhi, was held in conjunction with the Professional Beauty India Expo 2023. As part of the event, Godrej Professional also organized a captivating masterclass where renowned celebrity hairstylists and technical ambassadors Sylvia Chen, Ryan Rozario, and Najeeb Rehman shared their expertise, unveiling the latest trends, techniques, and innovations in the dynamic world of hair and beauty.
Shamita Shetty expressed her excitement about the partnership with Godrej Professional, stating that the ‘Dimension-Ombreyage Collection’ not only offers stunning hair colors but also represents a powerful message of embracing diversity and celebrating individual identity.
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For her, hair colors have always been a fascinating form of self-expression, allowing her to experiment, play with different looks, and showcase her personality in a unique way. She believes that your hair color can be an extension of your true self, reflecting your inner vibrancy and individuality.
Godrej Professional’s vision is to transform the salon and beauty industry, and this partnership creates a platform to bring together salonists, beauty professionals, enthusiasts, and brands, fostering collaboration, education, knowledge sharing, and celebrating the art within the salon and beauty community.
Neeraj Senguttuvan, Category Head – Hair Care at Godrej Consumer Products Ltd (GCPL), commented on the show, highlighting that the brand’s products can be used by absolutely anyone, making Godrej Professional a leading name in the hair color segment.
The hair show featured the latest collection, the ‘Dimension-Ombreyage Collection,’ along with the brand’s hair color and care products. Senguttuvan expressed his satisfaction in having Shamita Shetty as the showstopper, and he emphasized the brand’s commitment to undertake more initiatives to highlight their range of hair color, care, styling, and keratin products.
During the event, celebrity hairstylists Sylvia Chen, Ryan Rozario, and Najeeb Rehman conducted an exclusive session, showcasing the stunning hair color looks from the ‘Dimension-Ombreyage Collection’ by Godrej Professional.
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The session included informative talks on trending haircuts and four hair coloring techniques. The stylists also demonstrated live on stage how to cut, style, and color hair, revealing all the tips and tricks for stylists to recreate these looks in their salons.
The ‘Dimension-Ombreyage Collection’ by Godrej Professional is a campaign that weaves beauty with the message of acceptance, inclusivity, and self-expression. The collection features four captivating hair color looks: Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square.
In addition to its exceptional hair color range, Godrej Professional offers a wide array of styling products and transformative treatments like keratin treatments. They also provide a range of hair care products, including shampoos, hair masks, and serums, catering to diverse hair needs.
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Godrej Consumer Products (GCPL) is a leading emerging markets company with a proud legacy built on trust, integrity, and respect for others. As part of the Godrej Group, the company serves 1.2 billion consumers globally across different businesses.
GCPL ranks among the largest players in Household Insecticides, Air Care, and Hair Care in emerging markets such as India, Indonesia, and Africa. They are known for their hair care products tailored to women of African descent, as well as being the number one player in Hair Colour in India and Sub-Saharan Africa. GCPL also excels in Soaps, Air Fresheners, and Wet Tissues in respective markets.
Godrej Professional’s ‘Dimension-Ombreyage Collection’ hair show, featuring Shamita Shetty as the showstopper, was a resounding success. The event showcased the brand’s commitment to embracing individuality, inclusivity, and self-expression through vibrant hair colors.
With their range of hair care, color, styling, and keratin products, Godrej Professional continues to transform the salon and beauty industry, while providing opportunities for collaboration, education, and knowledge sharing within the community.
