In the ever-evolving landscape of social media, Roposo, a dynamic platform that emphasizes trends, LIVE experiences, and shopping, has unveiled its latest brand campaign, ‘Feel the Vibe.’ The campaign aims to embody the platform’s core concept of ‘shopatainment,’ catering to the needs of consumers for self-expression, staying abreast of trends, and celebrating individuality. By seamlessly integrating creator-driven LIVE videos across various genres with a shopping experience, Roposo offers users and live streamers a diverse range of engaging and novel experiences.
The heart of the ‘Feel the Vibe’ campaign is captured in the brand’s film titled ‘Pretend Nahi, Trend Karo’ (Don’t Pretend, Just Trend). The film mirrors the ethos of Roposo and its target demographic, Gen-Z, known for operating with a Fear of Missing Out (FOMO). It taps into the consumer’s desire to be seen, heard, stand out from the crowd, and never miss out on what’s trending. The campaign seeks to convey Roposo’s innovative approach, adapting to the evolving demands and insights of consumers while creating awareness and fostering brand association. The campaign will be featured on the corporate website, Play Store, AppStore, social media, and Glance Smart Lock Screen.
Roposo distinguishes itself through creator-led, interactive LIVE shows that immerse consumers in the most trending and unique pop-cultural and social moments across various categories. These LIVE experiences cover a wide array of content formats, including vox pop, chat shows, live challenges, individual creator shows, multicasts, and game shows spanning entertainment, fashion, lifestyle, food & cooking, fitness, sports, comedy, dating & romance, art & décor, personal finance, and more. Simultaneously, consumers can seamlessly transition to shopping for quirky home products, electronics, trendy apparel, shoes, and accessories on the platform. These LIVE experiences transform consumers from passive viewers into active participants, fostering collaboration with favorite creators and self-expression within vibrant communities.
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Mansi Jain, Senior Vice President & GM at Roposo, stated, “In addition to the growing popularity of LIVE video content, LIVE social commerce is poised to revolutionize how Gen-Z and millennials approach shopping in the future. Recent studies suggest that the market size of LIVE commerce in India could potentially reach up to $5 billion by 2025. We are pleased that Roposo is leading the way in ‘shopatainment,’ and we are excited about the opportunities it brings.”
“Roposo is a destination for everything that is trending and can be consumed in an engaging way. It offers the ability to track topical information, view LIVE entertainment videos, attend exclusive music performances and movie launches virtually, shop for quirky products, access the latest in the world of fashion, get recommendations from their favourite influencer, and much more. ‘Feel The Vibe’ as a campaign aptly encompasses this emotion, wherein users and content creators alike will resonate with this strong sentiment of uniqueness,” she added.
With over 80 million active users in India and 500+ live streamers, Roposo has been hosting over 100 live shows daily, with an average daily LIVE show watch hours of approximately 210,000. The platform registers nearly 6.5 million hours of Roposo content watched on Glance Smart Lock Screen and the Roposo app every month. Roposo’s e-commerce marketplace facilitates almost 1 lakh orders daily, supported by a robust third-party seller base with inventories of over 3 lakh products sourced locally and globally.
Roposo powers LIVE and SHOP on Glance Smart Lock Screen, present on leading Android smartphones, with an active user base of over 200 million in India. The Roposo app is available for download on the Google Play Store and Apple App Store.
In a recent expansion move, Roposo extended its presence to Indonesia, and in the upcoming quarters, the company plans to broaden its footprint in additional markets such as the US, Brazil, Japan, and more.
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Roposo’s ‘Feel the Vibe’ campaign signifies a strategic fusion of Gen-Z trends, LIVE entertainment, and shopping, addressing the evolving preferences of today’s consumers. As the platform continues to innovate and capture the essence of self-expression and trends, it remains at the forefront of the dynamic social commerce landscape. With its expansion plans and commitment to ‘shopatainment,’ Roposo is set to redefine how users engage with content and shopping in the digital age.
