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Nivedita Basu: Celebrating Life and Career Milestones with Passion



Nivedita Basu, Vice President of Content and Business Alliance at Atrangii TV and OTT, recently celebrated her birthday with her family. She has a unique perspective on birthdays, saying that she feels blessed when she gets to work on her special day. For her and her husband, birthdays have never been a big deal, but they do enjoy celebrating with their children.

Basu’s philosophy about birthdays reflects her approach to life and career: she views each day as an opportunity to pursue her passions and make a positive impact. She believes that age is just a number and that one’s zest for life and work should never diminish, regardless of one’s age or experience.

Born in Kolkata, Basu began her career in the entertainment industry as a writer and producer for television shows. Over the years, she has worked on a range of projects, from soap operas to reality shows, and has earned a reputation as a creative and innovative storyteller.


In 2017, Basu’s life took a new direction when she became a mother for the first time. She says that her daughters’ births were the most memorable moments of her life, and that since then, birthdays have become more exciting for her and her family.

Despite the demands of motherhood, Basu has continued to pursue her career with the same passion and dedication. In her current role as Vice President of Content and Business Alliance at Atrangii TV and OTT, she is responsible for overseeing the development and production of original programming for the network.

Basu’s success in the entertainment industry is a testament to her talent, hard work, and perseverance. She has overcome many challenges and setbacks along the way, but has always remained committed to her vision and goals.

Looking to the future, Basu says that her career goals are always evolving and changing. She is open to new opportunities and challenges, and is determined to continue to grow and learn as a professional.

One of Basu’s dreams is to become a CEO or a director in the near future. She is passionate about using her talents and experience to make a positive impact on the industry and inspire others to pursue their dreams.


Basu’s approach to life and career is an inspiration to us all. She reminds us that age is just a number, and that we should never let our passions and dreams fade away. With hard work, dedication, and a positive attitude, anything is possible. As Basu says, “celebrate life every day, not just on your birthday.”