Her Circle, a leading content and social networking platform for women, has taken a significant step towards sustainable media practices with their latest Sustainability Covershoot. Collaborating with Kalki, a renowned actor and sustainability advocate, the shoot celebrates the beauty of Mother Earth and explores how modern living, technology, and sustainability can coexist harmoniously.
Scheduled for release around World Environment Day, Her Circle’s Sustainability Cover 2.0 captures the essence of the brand’s commitment to uplift, empower, and provide a safe space for women. The cover embodies the core idea of “Go minimal for maximum impact,” highlighting the importance of embracing sustainable practices. Through this covershoot, Her Circle aims to inspire its audience to adopt eco-conscious habits and foster a sense of environmental responsibility.
Kalki, a well-known figure in the entertainment industry, exemplifies her strong belief in minimalism and reducing her carbon footprint through various practices. In the exclusive interview with Her Circle, she shares her insights on green parenting and mindful living, offering a glimpse into her sustainable lifestyle choices.
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As an advocate for sustainability, Kalki actively incorporates conscious practices into her daily routine. From composting and recycling to reusing everyday items, she prioritizes minimizing waste and making eco-friendly choices.
Her fashion preferences lean towards sustainability and local sourcing, reflecting her commitment to ethical fashion. Additionally, Kalki embraces outdoor activities such as cycling, trekking, and camping with her family, nurturing her deep connection with nature.
Even her choices in baby care products align with sustainability, as she opts for bamboo diapers, degradable pads, and wipes, while advocating the use of a moon cup. Her interview with Her Circle promises to delve deeper into her sustainable lifestyle, offering valuable insights and inspiration to the audience.
Expressing her thoughts on the collaboration, Kalki emphasizes the importance of authenticity and genuine sustainability practices in the industry. She commends Her Circle for aligning the shoot’s behind-the-scenes practices with the sustainability message portrayed on screen. In a world filled with greenwashing and empty claims, this collaboration stands out as a refreshing example of integrity and commitment to sustainability.
The sustainability covershoot itself is a testament to Her Circle’s dedication to championing the principles of reducing, reusing, and recycling. Designed as an end-to-end sustainable production, every aspect of the shoot was carefully curated to minimize its environmental impact.
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The location chosen by photographer Anai Bharucha exemplifies this approach, blending industrial elements with a focus on energy conservation and sustainability. Natural light was utilized to capture the models and fashion choices from sustainable brands, further emphasizing the commitment to eco-friendly practices.
Tanya Chaitanya, CEO of Her Circle & Digital Diversity Initiatives at Reliance, emphasizes the platform’s core values of sustainability and inclusivity. She highlights that this sustainability cover represents a future that is kinder to the planet, showcasing the intersection of technology, innovation, conservation, and mindful living. This year’s cover builds upon the success of the previous sustainability cover, which received an overwhelming response from the audience.
Her Circle and Kalki’s net-zero sustainable covershoot stands as a shining example of how media and entertainment industries can promote sustainability and create positive change. By featuring influential individuals who genuinely embrace eco-conscious practices, the shoot inspires viewers to reevaluate their own lifestyle choices and make a positive impact on the planet.
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As Her Circle continues to advocate for sustainability and inclusivity, this collaboration demonstrates their commitment to championing these important causes. Through their platform, they aim to drive conversations, raise awareness, and encourage women to take an active role in building a more sustainable and equitable world.