A Partnership between Hindustan Salts Limited, NACOF, and RKJ Agro & Foods Pvt. Ltd
In an endeavor to promote a healthier future for residents of Uttar Pradesh, Hindustan Salts Limited (HSL), a Government of India Enterprise, has partnered with the National Federation of Farmers’ Procurement (NACOF) and its associate, RKJ Agro and Foods Private Ltd. This groundbreaking partnership seeks to deliver high-quality salt fortified with iodine and 84 rare minerals to households across the state. This initiative aligns with the Government of India’s ‘Micronutrient Initiative’ and ‘Local for Vocal’ campaign, emphasizing accessibility to superior indigenous products.
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The collaboration focuses on the distribution of HSL’s high-quality salt, extracted exclusively from fresh rainwater in Sambhar Lake, Rajasthan, to the residents of Uttar Pradesh. This salt, rich in iodine and 84 rare mineral elements, is naturally fortified, meeting the highest purity and safety standards. Additionally, Sambhar salt is anti-carcinogenic and offers several health benefits. HSL’s commitment is to provide this high-quality salt at affordable prices, making it an ideal choice for health-conscious individuals.
Distribution Strategy:
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NACOF and its associate RKJ Agro and Foods Private Ltd. have partnered with UP-PCF (Uttar Pradesh Public Cooperative Federation) to facilitate the distribution of salt. UP-PCF’s robust network and infrastructure will be pivotal in reaching every corner of Uttar Pradesh, with plans to extend this campaign’s reach beyond the state. The initiative is dedicated to making high-quality salt readily available to the public, solidifying its reputation as the best in its category with unmatched quality standards.
Cooperative Goals:
NACOF’s mission is to support and empower communities through sustainable agricultural practices. The collaboration with HSL aligns with their goals, ensuring efficient and effective distribution to every corner of the country, starting with Uttar Pradesh.
Supporting Health and Well-being:
HSL adheres to a scientific methodology for salt manufacturing, ensuring purity and preventing the introduction of toxic elements and other chemicals found in vacuumized evaporated/sea salt. The specialty of Sambhar salt lies in its anti-acid, anti-carcinogenic, anti-aging, immunity-boosting, anti-obesity, hydration, skin health-enhancing, and detoxifying properties, making it a valuable addition to households.
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Community Engagement:
The initiative aims to significantly contribute to the well-being and health of the people of Uttar Pradesh. It brings together esteemed organizations committed to public well-being and betterment.
This partnership showcases a joint commitment to enhancing the health and quality of life for residents of Uttar Pradesh, paving the way for a healthier future.
