The recent Lakmé Fashion Week (LFW) Winter-Festive season attracted not only fashion enthusiasts but also glamorous celebrities, making it a star-studded event. Roposo, a platform focused on trends, live entertainment, and shopping, played a significant role in bringing the glitz, glamour, and glory of this fashion event to a global audience.
Front-Row Access and Shopping Opportunity:
In collaboration with LFW, Roposo granted fashion and lifestyle enthusiasts around the world front-row access to the exclusive event, which is typically invite-only. An exciting feature was that, for the first time, Roposo allowed consumers to shop from a curated selection of looks and styles inspired by LFW. Viewers and shoppers had the opportunity to purchase outfits similar to those worn by celebrities like Kiara Advani, Vijay Varma, Kritika Kamra, and others.
LFW Content on Roposo:
Over 35 million users engaged with Roposo for LFW-related content, including trending content, live shows, and shopping. Roposo’s association with LFW involved more than 15 prominent content creators who attended the event. They had full access to all the runway shows, enabling them to capture real-time content about haute couture model fittings, upcoming designer collections, Bollywood highlights, and behind-the-scenes moments.
The collaboration provided Roposo’s content creators with the opportunity to network with fellow influencers and renowned figures in the fashion industry. This interaction not only expanded their follower base but also increased their engagement with their audience.
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Content Creation and Interviews:
Roposo’s creators conducted interviews with notable designers such as Pawan Sachdeva, Pallavi Mohan, and Samant Chauhan, as well as with celebrities like Harbhajan Singh, Kriti Kharbanda, and Kritika Kamra. Additionally, stand-up comedian Pravit Arora provided comic relief with a humorous take on the event’s fashion.
Reflecting on the Experience:
One of Roposo’s top content creators, Dolphin Saxena, expressed gratitude for the opportunity to be part of LFW, which significantly contributed to his growth as a content creator. He highlighted the chance to experiment with different content formats, connect better with his audience, and expand his follower base. The experience allowed him to rub shoulders with influential figures in the influencer world and opened doors for professional growth.
Roposo’s collaboration with Lakmé Fashion Week provided fashion enthusiasts with unprecedented access to the event and an opportunity to shop for looks inspired by their favorite celebrities. It also facilitated influencer engagement and content creation, further enhancing Roposo’s position as a leading platform for trends, live entertainment, and shopping.
[Note: This is a summary of an article discussing Roposo’s collaboration with Lakmé Fashion Week, allowing users to access and shop for celebrity-inspired outfits and engage with fashion content.]