World Sleep Day is just around the corner, and to celebrate the importance of getting a good night’s rest, ZzzQuil, the world’s leading sleep aid brand, has launched a quirky campaign. As part of the initiative, the brand has teamed up with popular internet sensation and music composer Yashraj Mukhate to create a special sleep anthem that aims to help India get the most out of their Zzzs.
In the video posted by Yashraj, a person is shown constantly tired and unable to concentrate when they haven’t gotten proper sleep. However, they feel rejuvenated as soon as they start consuming Vicks ZzzQuil Natura to get good sleep. The super quirky sleep anthem, titled “Din Dhinak Din,” promotes the importance of sleep and encourages consumers to establish healthy sleep habits.
The lyrics of the sleep anthem are extremely catchy, and the brand has even announced prizes for consumers who make a reel featuring the song. Yashraj Mukhate, known for his viral remixes, has added another hit to his resume with this new sleep anthem.
Commenting on the association, Yashraj said, “While health and wellness are on top of mind for Indians today, few are aware and pay attention to the significant impact that poor sleep can have on health. A good night’s sleep is key to a great morning, and helps you unlock your best self. It certainly does that for me, and I am delighted to add a tune to ZzzQuil’s #BetterZzzBetterMe Campaign with my brand new ‘Din Dhinak Din Sleep Anthem’.”
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Sahil Sethi, Senior Marketing Director & Category Leader, Health Care, P&G India, added, “As a World Leader in Sleep Health, and a proud partner to World Sleep Day 2023, P&G is on a mission to make India sleep better with our ZzzQuil #BetterZzzBetterMe Movement. This movement in collaboration with consumers, content creators, media houses, pharmacists, and associations, aims to create awareness on identification of sleep issues, good sleeping habits and ways to address occasional sleeplessness to be able to be your best selves.”
The ZzzQuil #BetterZzzBetterMe campaign is quickly gaining momentum, with influencers and celebrities across India getting ready to join the movement and groove to Yashraj’s “Din Dhinak Din Sleep Anthem.” This initiative is an important step towards promoting good sleep habits and helping people unlock their best selves. So, the next time you’re having trouble sleeping, give Yashraj’s sleep anthem a listen, and don’t forget to tag ZzzQuil in your reel!