Mumbai: Popular content creator Be YouNick has seemingly taken a sarcastic dig at rapper and digital creator Santy Sharma in his latest comedy video, “The Influencer Agency – Episode 01 – Pilot.” In one of the scenes, the conversation revolves around the difficulty of signing popular creators. Be YouNick’s character mentions that he cannot sign Harsh Rane and questions how he could possibly sign Samay Raina. His co-actor then adds Santy Sharma to the conversation, saying that he too cannot sign Santy. Be YouNick then delivers the punchline, “Who is Santy?” The sarcastic response has been interpreted by viewers as a tongue-in-cheek roast of the rapper./
The exchange has attracted attention because Harsh Rane, Samay Raina and Santy Sharma are all referenced within the same short conversation, creating a comedy setup around the perceived difficulty of signing popular digital personalities. The “Who is Santy?” line is particularly notable because Santy’s name has been circulating widely across social media in recent months. While the scene appears to be presented as comedy, viewers familiar with Santy’s recent internet presence have interpreted the dialogue as a playful jab at his growing notoriety.
Santy Sharma has become a frequently discussed name online because of his outspoken social-media presence and a series of controversies. His name has been associated with discussions involving Khushi Mukherjee, his public support for Badshah during a controversy surrounding the rapper’s music, and the subsequent CJP controversy. Santy has also remained in the spotlight following the reported deletion of his YouTube channel and his public campaign calling for changes to the reservation system. These episodes have contributed to his increasingly visible and controversial presence within India’s digital creator and entertainment space.
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Aug 21, 2026Adding another dimension to the recent buzz has been the Bigg Boss 20 speculation, with Santy Sharma’s name being widely discussed online as a possible contestant. While such casting reports remain speculation unless officially confirmed by the show’s makers, the rumours have further increased interest in his name. Against this backdrop, Be YouNick’s “Who is Santy?” punchline has taken on an additional layer of humour for audiences following Santy’s recent controversies and reality-show buzz. Whether the scene was specifically intended as a direct roast or simply written as part of the fictional comedy remains open to interpretation, but the mention of Santy Sharma alongside Harsh Rane and Samay Raina has certainly given social-media users another reason to discuss the rapper.
