Applause Entertainment makes a thrilling entry into Tamil Cinema with ‘Por Thozhil’ starring Ashok Selvan and Sarath Kumar

Applause Entertainment, one of India’s premium content studios, is set to make its debut in Tamil cinema with the release of a taut, edge-of-the-seat investigative thriller titled ‘Por Thozhil’. Produced in association with E4 Experiments and Eprius Studio, this thriller marks the directorial debut of Vignesh Raja. The movie stars Ashok Selvan and Sarath Kumar in the lead roles, with Nikhila Vimal in a pivotal role.

The makers recently released an intriguing title reveal with a chilling animation and haunting musical score, leading to much anticipation among the audience. ‘Por Thozhil’ translated as ‘The Art of War’, promises to be an intriguing thriller and is slated to release soon in cinemas.

Applause Entertainment has earlier produced several popular series across languages, including ‘Humble Politician Nograj’ (Kannada), ‘Vadham’ (Tamil), ‘Kuruthi Kalam’ (Tamil), and ‘Iru Dhuruvam’ (Tamil). With a strong commitment to building a diverse content slate in all southern markets, Applause Entertainment is focused on creating a range of movies and premium series across different languages.

Applause Entertainment, a venture of the Aditya Birla Group, is led by media veteran Sameer Nair. The studio has produced and released popular series across genres and languages, including shows like Rudra: The Edge of Darkness, Mithya, Criminal Justice, Scam 1992: The Harshad Mehta Story, Undekhi, Bhaukaal, and others that have gone on to win acclaim and applause. Applause’s feature film Zwigato, directed by Nandita Das and starring Kapil Sharma, recently released in cinemas worldwide to tremendous critical acclaim. The Rapist, directed by Aparna Sen, recently won the prestigious Kim Jiseok Award at the Busan International Film Festival.

Eprius Studio LLP is a startup production studio led by Sandeep Mehra, who has proven himself an incredibly inspiring and creative entrepreneur over the past years with Reliance Entertainment and as an investment banker. Under his leadership, the company has ventured into syndication and content development. Multilingual content production has been prioritized, as have content collaborations with major studios such as Applause Entertainment and E4 Entertainment.

E4 Experiments LLP, the production company led by Mukesh Mehta, has a proven track record for content-driven films such as North 24, Kaatham starring Fahadh Fasil, directed by Anil Radhakrishnan, which won the National and State Awards, NAPKCB starring Dulquer Salman, directed by Sameer Thair, GODHA with Tovino Thomas directed by Basil Joseph, Ezra starring Prithviraj Sukumaran directed by Jay Krish in Malayalam and had launched Dhruv Vikram with Aditya Varma in Tamil.

‘Por Thozhil’ marks the collaboration of these three powerhouses in the film industry, and the project promises to be a thrilling experience for the audience. The movie’s title translates to ‘The Art of War’, indicating that the film might be a gripping suspense thriller, filled with action, drama, and suspense. With Ashok Selvan and Sarath Kumar in the lead roles, the audience can expect powerhouse performances from these actors. The inclusion of Nikhila Vimal in a pivotal role adds to the excitement around the film.