Ayush Khatri, a versatile actor who has graced the ramp at Ahmedabad Times fashion week and is set to make his OTT debut in the upcoming project ‘Moral Justice,’ acknowledges the transformative impact of social media in the entertainment industry. He believes that social media has changed the traditional casting process and emphasized the importance of an actor’s social media presence and audience connection.
The Changing Landscape:
According to Ayush, the entertainment industry is no longer confined to the conventional approach where actors transition seamlessly from one lead role to another. The paradigm has shifted, and the industry now seeks new talent, emphasizing the importance of factors such as a strong social media following and audience popularity.
Ayush Khatri’s Perspective:
Ayush Khatri expressed his views on this evolving landscape, saying, “I believe that social media has been a game-changer in this industry. It’s no longer the case where someone who led one show will automatically lead another and then another. We’ve broken that pattern. People are constantly looking for new faces, those who have a good social media following, and who are liked by the audience. So, I think this has brought about a significant change. Social media has completely altered the criteria for how things used to work.”
Fashion and Acting:
Having experienced both the fashion and acting industries, Ayush draws a contrast between the two. He believes that while modelling and fashion involve looking good, carrying oneself well, and pushing one’s limits, acting demands authenticity and originality. Modelling, he notes, is about high fashion and high brands, while acting is more natural and organic. Despite these differences, Ayush enjoys the excitement and motivation of both industries.
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Ayush’s Journey in the Fashion Industry:
Ayush Khatri, who stands tall at 6.2 feet, initially hesitated to pursue modelling due to concerns about the industry’s short-lived nature. However, he eventually took a chance and found success in the fashion world. His confidence, height, and communication skills played a crucial role in his journey. He describes the thrill of changing backstage and making quick appearances on the runway, noting the rush and motivation it provides. The fashion industry, according to Ayush, allows him to relate to the glamorous portrayal of the industry in movies, such as Kangana Ranaut’s and Priyanka Chopra’s roles.
Ayush Khatri’s observations reflect the evolving dynamics of the entertainment industry, where social media has become a prominent factor in casting decisions. His experiences in both the fashion and acting worlds have provided him with a unique perspective on the distinctions between these two fields. His story is a testament to the importance of seizing opportunities and pursuing one’s passions, even when faced with initial reservations.