Shruti Sharma is an award-winning blogger and celebrity interviewer. She has received awards for Best Blogger and Inspirational Women of India by IAWA (Indian Artist Welfare Association). Her blog www.shrutisharma.net was also nominated for the IB Awards (Indian Blogger). She was also amongst the 100 influential faces of Asia.
Recently, celebrity interviewer and blogger Shruti Sharma brightened the segment of Entertainment by expressing her views on the current content.
Shruti Sharma believes, “the current scenario of entertainment news has changed. People no longer show interest in reading controversies and gossip. It is no wonder why Reality Shows have more TRP than other scripted content. Coming from a background where I interact with artists and a common audience, I can tell you that the audience no longer looks for controversial subjects and gossip-based news. They are more interested to know the real-life scenarios in an artist’s life.
If this wasn’t true, tell me why most celebrities are sharing their life events and daily life routine on their social media today. It is because the audience feels connected to know what their favorite star is up to in their personal life.
Moreover, there are a huge number of audiences that want to read something that makes some sense on the internet. Have you ever wondered why the viewership of motivational and inspirational stories on Facebook is millions? People need motivation and a good story that they can relate to in their life.
From my experience, if your content has an eye-catching storyline that the audience can relate to and feel connected to, you don’t need any promotions! The entertainment industry is no longer expected to deliver just controversies and gossip-based news. We need to create content as per the current expectations of the audience which includes content that pleases not just one particular age group but, catches everyone’s interest.
Considering examples like The Kapil Sharma Show, Taarak Mehta Ka Ooltah Chashmah, and Comedy Circus; these shows are loved by young adults, elder citizens, and children. It is no wonder why these shows could stand and rise amidst such stiff competition.”
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