TV Serial News

Aasif Sheikh's Unique Approach to Creativity: Shunning Phones on the Sets of Bhabiji Ghar Par Hain!

In an era dominated by smartphones and constant connectivity, seasoned actor Aasif Sheikh, renowned for his iconic role as Vibhuti Narayan Mishra in the popular &TV show "Bhabiji Ghar Par Hain," stands out with his unconventional approach to technology. Sheikh consciously avoids the allure of constant phone usage during shooting schedules, embracing a practice known as Digital Detoxing. This deliberate choice not only sets him apart but also enhances his creative process by maintaining focus.

Insights into Digital Detoxing:
In the recent storyline of "Bhabiji Ghar Par Hain," which addresses the growing disconnection due to excessive phone usage, Sheikh's character and the narrative highlight the impact of smartphones on people's lives. Drawing parallels with the show's theme, Sheikh shares his intentional disconnect from smartphones during shoots. He emphasizes the disadvantages of phone usage on set, explaining that distractions caused by notifications can divert attention and hinder the creative process.

Aasif Sheikh's Practice:
Sheikh keeps his phone in his makeup room and refrains from taking it onto the sets to avoid distractions. This intentional disconnect serves as his mini "Digital Detox." He expresses the challenge of being productive when phones constantly beep or vibrate. Sheikh advocates for setting limitations on phone usage, especially on social media, and acknowledges the adverse effects of excessive phone dependency on concentration.

From Royal Roots to the Silver Screen: Shafeeq ur Rahman Announces Hollywood Film The Empty Address
READ ALSO

From Royal Roots to the Silver Screen: Shafeeq ur Rahman Announces Hollywood Film The Empty Address

Jun 8, 2026

Balancing Technology and Creativity:
While acknowledging the advantages of technology, Sheikh believes in using it to enhance life rather than allowing it to become all-consuming. He urges everyone to consciously detach from their phones for at least an hour or two, viewing it as an excellent way to detox and regain focus. Sheikh's unique approach reflects his commitment to the creative process and the importance of setting boundaries in the age of constant connectivity.

Key Quotes:

  • "I always keep my phone in my makeup room and refrain from taking it onto the sets to avoid inviting distractions, as it's a part of my mini 'Digital Detox.'"
  • "My use of social media is primarily to engage with my fans and stay connected with them a few times a day."
  • "Technology should be used to enhance your life, not become your life."

In an industry inundated with technology, Aasif Sheikh's intentional disconnect offers a refreshing perspective on maintaining focus and enhancing creativity in the digital age.

Worldwide Records Releases Rakesh Mishra and Shilpi Raj's Explosive New Folk Song Dilwa Ba Rui Jaisan
READ ALSO

Worldwide Records Releases Rakesh Mishra and Shilpi Raj's Explosive New Folk Song Dilwa Ba Rui Jaisan

Jun 7, 2026
Share this post:
Bollywoodkibaten Desk
Chief Editor

Bollywoodkibaten Desk

I am senior Chief Editor of Bollywood ki Baten. Our all content publish after well deep researched.


Work With Us

Amplify Your Brand Through
Bollywood's Creative Voice

BollyWood Ki Baten is more than a news platform — it is the creative outlet of a multi-talented artist: Actor · Lyricist · Music Composer · Music Video Director · Short Film Director. Partner with us to place your brand inside authentic Bollywood storytelling.

Brand Endorsement
& Acting

Product placements, brand-character integrations, and on-camera endorsements performed by a professional actor with Bollywood presence.

Song & Lyric
Branding

Custom brand jingles, promotional song creation, and lyric integrations that make your product message impossible to forget.

Music Composition
for Campaigns

Original background scores, ad-film soundtracks, and thematic music composed exclusively for your brand campaigns.

Music Video
Production

Cinematic brand-integrated music videos produced and directed — reaching millions of viewers across YouTube, Instagram, and beyond.

Short Film &
PR Storytelling

Compelling short films and branded narrative videos that tell your brand story with the authenticity and craft of a professional filmmaker.

Press Release &
Media Coverage

Professional press releases published on BollyWood Ki Baten with organic reach, SEO visibility, and social media amplification.

1M+ Monthly Traffic
100% Entertainment
5-in-1 Creative Expertise
Fast Turnaround

Ready to collaborate? Brands, PR agencies, and labels — let's talk.

Get in Touch