In a remarkable start to the promotional campaign for ‘Tiger 3,’ Yash Raj Films released ‘Tiger Ka Message,’ a video that quickly became an internet sensation. Director Maneesh Sharma is elated about the video’s success and the opportunity to continue the iconic character’s journey.
“Tiger had become perhaps the most iconic character in Bollywood over the last decade. Getting the opportunity to take his story forward came with an inexplicable excitement,” says Maneesh Sharma. He aims to portray Tiger as larger-than-life and adds a deeper layer to his journey.
Salman Khan, one of India’s biggest superstars, returns to reprise his beloved role as super agent Tiger, aka Avinash Singh Rathore, in ‘Tiger 3,’ scheduled for release during the Diwali holiday window this year.
‘Tiger Ka Message’ reveals that Salman’s character, Tiger, is in dire straits, framed as “Enemy Number 1” of India. The video sets the stage for the film, showcasing how Tiger embarks on a life-threatening mission to hunt down his enemies in this revenge-fueled action entertainer. Tiger’s mission is not just about saving India but also about defending himself and his family, a vulnerable aspect of his character that adds depth to the story.
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Maneesh Sharma explains, “This time, it’s not only about saving India, but about standing up for himself and his family. And for a man, for Tiger, that is the core of who you are – an area where each one (even Tiger!) feels vulnerable. And he will do it with a vengeance. India’s No 1 agent is India’s Enemy No 1 this time, and I think people will have fun watching this edge-of-the-seat action entertainer.”
Salman Khan’s nuanced performance brings a unique blend of strength and emotion to Tiger, enhancing the character’s appeal. Maneesh Sharma believes that fans of the franchise will love Salman even more for his portrayal in this film.
The dialogue at the end of ‘Tiger Ka Message,’ where Salman delivers the line ‘Jab Tak Tiger Mara Nahin, Tab Tak Tiger Haara Nahin,’ has taken the internet by storm. Maneesh Sharma reveals that the trailer was conceptualized by Aditya Chopra, who also penned this iconic dialogue.
“We are also delighted to see how the dialogue ‘Jab Tak Tiger Mara Nahin, Tab Tak Tiger Haara Nahin’ has gone viral! The video was conceptualized and written by Aditya Chopra, and this dialogue is also a masterstroke from him! It’s a total paisa vasool big screen dialogue that will create hysteria when Salman says it on screen,” says Maneesh Sharma.
Aditya Chopra is steadily building the YRF Spy Universe, and ‘Tiger 3,’ starring Salman Khan and Katrina Kaif, is a significant installment in this franchise. With interconnected characters and life stories of super spies like Tiger, Kabir, and Pathaan, YRF is crafting a cinematic universe that’s captivating audiences.
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This universe began with ‘Ek Tha Tiger’ in 2012, followed by ‘Tiger Zinda Hai’ (2017), ‘War’ (2019), and ‘Pathaan’ (2023). The success of ‘Ek Tha Tiger’ and ‘Tiger Zinda Hai’ solidified Aditya Chopra’s belief in expanding the universe by introducing larger-than-life spy agents like Kabir (Hrithik Roshan) in ‘War’ and Pathaan (Shah Rukh Khan) in ‘Pathaan.’
‘Pathaan’ marked the official unveiling of the YRF Spy Universe and saw a crossover of characters with Shah Rukh Khan and Salman Khan in an electrifying action sequence. YRF aims to interconnect all spy films in this universe, and ‘Tiger 3’ continues the legacy, promising an unparalleled action spectacle for the big screen.