In today’s fast-paced world of social media, where trends change in the blink of an eye, standing out is tough—but the Vaghela Brothers (Croo and Sach) have cracked the code. Known for their matching outfits, magnetic energy, and feel-good content, the twin duo has built a loyal fanbase and a distinctive style without losing their authenticity.
When asked about the secret to keeping their content fun and fresh, they say, “We believe in constantly learning new things—whether it’s watching videos on social media or reading books to boost creativity. And we always look up to those who’ve already made it. There’s so much to learn from the big names on various platforms.”
But staying consistent in the ever-changing content space isn’t easy. Talking about the biggest challenge, Croo and Sach say, “The hardest part is figuring out how to keep people connected with us. Our goal is to always maintain creativity in our content so our audience doesn’t drift away.”
Despite the pressure many creators feel to stay active for the algorithm, the Vaghela Brothers take a more mindful approach, saying, “We never create content under pressure. We believe that the right things happen at the right time. If you love what you’re doing, don’t do it under stress—do it happily. Keep working in the right direction, and everything else will fall into place.”
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They acknowledge that before gaining fame, there’s a natural anxiety—questions like “Why isn’t my reel going viral?” or “Why aren’t brands reaching out?” But once recognition comes, that pressure starts to fade.
So, how do they hook viewers in those crucial first three seconds of a reel? “We show off our outfits right at the start, then add some creative effects to make it even more fun. That’s usually enough to grab attention and make people stay.”
And when it comes to dealing with trolls or online negativity, the brothers respond candidly: “Yes, it happens. People tend to give us extra attention just because we’re twins, but they don’t always see the hard work behind it. Still, we don’t let it affect us. We just stay focused on what we do.”
They’ve mastered the art of balance—appreciating compliments without letting them inflate their egos, and ignoring hate without letting it shake their confidence. “At every stage, life throws challenges. But we believe in enjoying the journey while continuing to work hard.”