Press Release

Aishwarya Rai Bachchan Returns to Paris Fashion Week Runway for L’Oréal Paris’ Le Défilé

Mumbai, 17th September 2026: L’Oréal Paris is set to return to Paris Fashion Week with its iconic Le Défilé L’Oréal Paris, taking place on 28th September 2026 at Place Joffre, in front of the Eiffel Tower. Now in its ninth edition, the global showcase will celebrate sisterhood, diversity and inclusion under the theme “Express Your Worth.”

A key highlight of this year’s celebration will be the return of L’Oréal Paris ambassador Aishwarya Rai Bachchan to the Le Défilérunway. Her return reflects the spirit of strength, individuality and confidence at the heart of the platform, while reinforcing L’Oréal Paris’ commitment to empowering women to define beauty on their own terms.

Since its debut in 2017, Le Défilé has evolved into a global platform bringing together leading voices from fashion, beauty and entertainment. This year’s international line-up includes Aishwarya Rai Bachchan, Simone Ashley, Marie Bochet, Viola Davis, Cara Delevingne, Jane Fonda, Bebe Vio Grandis, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria and Andie MacDowell.

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The event will also mark the unveiling of the L’Oréal Paris Runway Matte Collection, featuring five bold new shades of Infallible Matte Resistance Liquid Lipstick curated for Indian skin tones. 423 Audacious Red, worn by Aishwarya Rai Bachchan at Paris Fashion Week, will take centre stage as the collection’s hero shade.

Extending the Parisian beauty experience to India, L’Oréal Paris has partnered with Amazon as its online partner and Lifestyle Stores as its offline partner. The brand will also host its first-ever masterclass in Mumbai this October, offering creators and consumers a behind-the-scenes glimpse into the artistry of Le Défilé and the new Runway Matte Collection

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This content is a Press Release submitted by a brand or PR agency. It has been published as received and has not been independently verified by our editorial team.

BKB Editorial
Chief Editor

BKB Editorial

Where they spearhead daily entertainment coverage, breaking celebrity gossip, and exclusive B-Town updates. With over 14 years of experience tracking Indian cinema, they have a sharp eye for viral trends and insider industry news. Before leading the desk at Bollywoodkibten.in, Bollywoodkibtaten Team worked as an entertainment reporter at Freelance journalism background , covering star-studded red carpets and film promotions. When they aren't editing articles or breaking news, they can be found decoding fan theories on social media or rewatching classic Bollywood comedies


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