Gustaakh Ishq: Kuch Pahle Jaisa kicked off with a modest opening, raking in an estimated Rs 45–55 lakh on its first day across India. This romantic drama, featuring talents like Vijay Varma, Fatima Sana Shaikh, Sharib Hashmi, and Naseeruddin Shah, hit theaters alongside a much larger film, Tere Ishk Mein, which undoubtedly impacted its initial numbers.
This film marks designer Manish Malhotra’s first venture into producing, and while it boasts a unique cast and a classic love story, it seems to cater to a more niche audience. With limited screenings and an art-house feel, its commercial prospects were already somewhat limited. However, if it can maintain steady interest in the coming days, it might wrap up its opening weekend with a total between Rs 1.20 crore and Rs 1.70 crore.
Set against the backdrop of Old Delhi and the kothis of Punjab, the plot follows a young man who journeys to meet a seasoned poet to learn the art of shayari, only to find himself falling for the poet’s daughter. What starts as a sweet romance soon becomes tangled in misunderstandings and emotional twists. The chemistry between Vijay Varma and Fatima Sana Shaikh serves as the heart of the story, while Naseeruddin Shah adds depth as the esteemed poet.
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Mar 20, 2026Originally titled Ul Jalool Ishq, the film was later renamed Gustaakh Ishq: Kuch Pahle Jaisa. It may not be a blockbuster hit, but it hopes to carve out its audience through positive word of mouth. With an opening day total hovering around Rs 50 lakh, the next couple of days will be crucial in determining how far this tender love story can go at the box office.
