TV Serial News

Cannes Feels Like A Long Love Affair Now”: Iti Acharya On Her Festival Journey

Mumbai: Indian actress and producer Iti Acharya returned to the Cannes Film Festival this year with a new slate of film projects, continuing her growing journey as a producer and actor on the global stage. After first stepping into film production at Cannes in 2022, Iti has now brought three additional films that she is producing and co-producing to the international film festival.

Among the projects unveiled by the actress-producer is Triya, a mystical drama centred around a woman torn between duty and desire. Iti will not only headline the film but also produce it, describing the project as a “labour of love” that she has been developing over the past few years. She called Triya one of the most ambitious stories of her career so far.

The actress also introduced a ready-to-release Hindi feature film titled The Shoes I Wore, starring acclaimed Indian actor Innamul Haq and produced under the IQ Cinematics banner. Another project includes the Tamil poetic piece From All Men Around The World, backed by indie collective 3 AM Cigaz.

K.C. Bokadia’s ‘Teesri Begum’: A Powerful Tale of Relationships, Betrayal and Self-Respect
READ ALSO

K.C. Bokadia’s ‘Teesri Begum’: A Powerful Tale of Relationships, Betrayal and Self-Respect

May 24, 2026

During her interactions at Cannes, Iti emphasised the importance of supporting Indian regional cinema globally and encouraged more filmmakers to participate in international film festivals and film markets.

Apart from cinema, Iti also reflected on her evolving fashion identity at Cannes. Moving away from experimental red-carpet choices, she now focuses on elegance, grace, and timeless styling.

“Working with international teams has taught me to respect the festival’s dress culture while still staying true to my individuality,” she shared, adding, “I don’t want to be known only for my looks, but also for my work and my stories.”

Deepika Chikhlia launches Bhojpuri web series 'Mahashamshan', shooting to begin at the end of May
READ ALSO

Deepika Chikhlia launches Bhojpuri web series 'Mahashamshan', shooting to begin at the end of May

May 24, 2026

She also praised the growing presence of Indian women on the Cannes red carpet, calling their passion, preparation, and commitment towards representing their looks and India on the global stage “inspiring” for the film industry. “ I hope film professionals also start participating at the international film festivals with similar preparation and passion so films can continue to thrive in this new AI era” , she added

Share this post:
Bollywoodkibaten Desk
Chief Editor

Bollywoodkibaten Desk

I am senior Chief Editor of Bollywood ki Baten. Our all content publish after well deep researched.


Work With Us

Amplify Your Brand Through
Bollywood's Creative Voice

BollyWood Ki Baten is more than a news platform — it is the creative outlet of a multi-talented artist: Actor · Lyricist · Music Composer · Music Video Director · Short Film Director. Partner with us to place your brand inside authentic Bollywood storytelling.

Brand Endorsement
& Acting

Product placements, brand-character integrations, and on-camera endorsements performed by a professional actor with Bollywood presence.

Song & Lyric
Branding

Custom brand jingles, promotional song creation, and lyric integrations that make your product message impossible to forget.

Music Composition
for Campaigns

Original background scores, ad-film soundtracks, and thematic music composed exclusively for your brand campaigns.

Music Video
Production

Cinematic brand-integrated music videos produced and directed — reaching millions of viewers across YouTube, Instagram, and beyond.

Short Film &
PR Storytelling

Compelling short films and branded narrative videos that tell your brand story with the authenticity and craft of a professional filmmaker.

Press Release &
Media Coverage

Professional press releases published on BollyWood Ki Baten with organic reach, SEO visibility, and social media amplification.

1M+ Monthly Traffic
100% Entertainment
5-in-1 Creative Expertise
Fast Turnaround

Ready to collaborate? Brands, PR agencies, and labels — let's talk.

Get in Touch