In a powerful collaboration to celebrate International Women’s Day, renowned singer Daler Mehndi joins forces with UPES University’s initiative ‘Shakti’. The result? A stirring song titled “Aaj Ki Rani” (Queen of Today) that uplifts and empowers women.
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The “Shakti” team recognized Daler Mehndi’s unique talent as the ideal voice to deliver their message. His ability to infuse songs with depth and gravitas resonated with the song’s purpose. Sharad Mehra’s lyrics and Nishant Ramteke’s music composition formed the foundation, but it was Mehndi’s legendary status and broad generational appeal that solidified the choice. The team knew “Aaj Ki Rani” needed a voice that could resonate with a wide audience, ensuring maximum impact.
Daler Mehndi: More Than Just Music
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Daler Mehndi’s influence transcends mere music. His powerful vocals serve as a beacon of motivation, uplifting spirits and igniting a fire within listeners. His energetic and passionate songs have become synonymous with empowerment, inspiring fans to embrace their potential and chase their dreams. Whether through infectious beats or soul-stirring lyrics, Mehndi’s music has become a source of strength for countless individuals, solidifying his position as a true musical icon.
A Dedication to Fearless Women
Daler Mehndi dedicates “Aaj Ki Rani” to the fearless women who continue to shape the world with their strength and resilience. The accompanying music video celebrates these women, both the everyday heroes and the trailblazers. Drawing inspiration from Jhansi ki Rani (The Queen of Jhansi), the video showcases women defying societal limitations and redefining success. With powerful visuals and lyrics that serve as a rallying cry, “Aaj Ki Rani” reminds women everywhere of their rightful place as leaders, innovators, and agents of change. Every struggle and triumph becomes a testament to their inner queen.
UPES University’s ‘Shakti’ Initiative
“Aaj Ki Rani” serves as a powerful anthem for UPES University’s ‘Shakti’ initiative. This initiative is dedicated to empowering women by equipping them with the skills, confidence, and opportunities they need to become leaders and make a significant impact in their communities and beyond. The song perfectly complements ‘Shakti’s mission, creating a powerful synergy that celebrates and empowers women.
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Together, Daler Mehndi and UPES University’s ‘Shakti’ initiative deliver a resounding message: women are queens, and their strength and resilience continue to shape the world.
