Author and entrepreneur Nidhi Vadhera runs a successful show Kitabi Gyaan on her YouTube channel. She always wanted to do something new, something that would be both entertaining and also impart knowledge. She also runs her own digital learning and SME consulting firm along with her YouTube channel. Looking back, the YouTuber recalls how it all started.
“I was born, raised in Haryana. After finishing my graduation, I moved to Delhi to pursue my aspirations. I started my career in Sales with Citigroup handling multiple portfolios across Delhi/NCR, Kolkata and Bengaluru. Over the years, I took care of product management, portfolio management, strategy, operations, delivery and fulfillment, to name a few. My relationship with books also started at Citi. Financial services is one of the most competitive industries in the world, and I needed constant support in skill and knowledge development to survive in that competitive environment. Books were my perpetual go-to resource,” she says.
After working with Citi for nearly five years, Nidhi took a career break as she was expecting and hereafter started a coaching and consulting enterprise, for which she collaborated with corporations like Citigroup, Hilton Hotels, Harley Davidson, etc.
“I noticed that their problems and struggles had a pattern that was not very different from the ones I had faced in my initial days. Those interactive sessions led me to writing my first book ‘Romancing Targets’, which incidentally, announced me as India’s First Woman Author on Sales. Currently I’m based in Bangalore running my company ‘Vertical Hyphen’. It caters to – B2B corporate training, Digital learning (EdTech) and SME consulting for sales strategies and business transformation and along with that I also run my YouTube channel,” she adds.
Talking more about where the idea for the channel came from, Nidhi shares, “Small cities in India have a lot of talent. Most of it may go unnoticed due to lack of opportunities compared to the big towns, but we remain strongly connected to our roots no matter wherever we go. Vernacular languages are a dominant mode of communication in these places whereas the majority of the good books that we get in India are published in English. I wanted to bridge this gap and bring the wisdom of books to that set of audience. With this vision I started my youtube channel in Hinglish summarizing books to help the audience find answers to their day to day questions.”
