In a groundbreaking collaboration, JioCinema has brought together two cricketing legends, Kapil Dev and Jasprit Bumrah, for its TATA IPL 2024 campaign, marking the first time India’s first-ever World Cup-winning captain and the world’s most feared pacer are seen together in a commercial film.
The campaign, titled "TV Dekho Toh Aise," focuses on JioCinema’s Connected TV proposition for the TATA IPL 2024, offering viewers the chance to enjoy the cricketing extravaganza on digital platforms and big screens alike. As TATA IPL 2024 gears up for its much-anticipated kickoff on March 22, with Chennai Super Kings facing off against Royal Challengers Bangalore, these films aim to elevate the viewing experience for cricket enthusiasts across the nation.
Produced by Chrome Pictures, the films feature banter-filled interactions between Kapil Dev and Jasprit Bumrah, adding an element of humor and camaraderie to the campaign. In one film, Bumrah, engrossed in watching TATA IPL on his mobile phone, is challenged by Kapil Dev, who demonstrates the Connected TV experience, turning it into a friendly rivalry between the generations of cricketing fans. The second film takes it a notch higher, exploring the advanced features of watching TATA IPL in 4K with customizable camera angles and key moments.
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Aug 16, 2026The campaign is strategically aligned with India’s evolving viewing preferences, with Connected TV viewership witnessing a significant surge in recent times. With all TV sets sold in the country over the past four quarters being Connected TVs, the films aim to capture the essence of this growing trend and offer viewers a seamless transition from traditional TV viewing to the digital realm.
Commenting on the campaign, a Viacom18 spokesperson highlighted, “Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed conveniently with flexibility on a mobile phone but also with high-end features for free on Connected TV. It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience.”
Viewers can look forward to catching the latest season of TATA IPL for free in 4K across 12 languages, with multi-cam options and engaging features like the Jeeto Dhan Dhana Dhan contest. The campaign encourages fans to experience firsthand how JioCinema is redefining the TV experience, inviting them to embrace the tagline, ‘TV Dekho Toh Aise.’
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Aug 2, 2026For those eager to catch all the action, downloading JioCinema on iOS & Android is the way to go. Stay updated with the latest news, scores, and videos by following JioCinema and Sports18 on Facebook, Instagram, Twitter, YouTube, and WhatsApp.
Don't miss out on the electrifying TATA IPL 2024 experience, brought to you by JioCinema in partnership with cricketing legends Kapil Dev and Jasprit Bumrah.
