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Global Sports welcomes Karan Johar as brand ambassador in partnership with Shashank Khaitan, unveiling the Pickleball revolution in India

Global Sports welcomes Karan Johar as brand ambassador in partnership with Shashank Khaitan, unveiling the Pickleball revolution in India

Pickleball, a rapidly growing sport in India, has witnessed a surge in popularity over the past few years, with Mumbai alone witnessing a remarkable increase in the number of Pickleball courts. Known for its ability to foster community engagement across all age groups, Pickleball has attracted enthusiasts from diverse backgrounds, including men, women, and individuals of all ages.

Global Sports, founded by Hemal Jain, Divyesh Jain, Suresh Bhansali, and Niraj Jain, has been instrumental in promoting Pickleball in India. The addition of Shashank Khaitan and Meghashrey Founder, Seema Singh, as partners in 2023 marked a significant turning point, leading to increased promotion and investment in the Pickleball ecosystem. The ultimate goal of Global Sports is to ensure the inclusion of Pickleball in the Olympics while making it a household sport in India.

Karan Johar, a prominent figure in India's pop culture landscape, has embraced the role of brand ambassador for Global Sports with enthusiasm. He expressed his excitement to work with visionaries who aim to elevate Pickleball to a household name in India. Johar hopes for the sport's meteoric rise and eventual inclusion in the Olympics.

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The partnership between Global Sports and Karan Johar aims to extend the joy of Pickleball across India and the Middle East. With Johar's support, more Indians are expected to embrace the sport, experience its charm, and enjoy its fitness benefits. The Indian Open 2024 tournament is scheduled to take place at the NSCI Dome from February 7th to February 11th.

Global Sports, established a year and a half ago, is dedicated to creating an ecosystem for Pickleball in Mumbai, Goa, and across India. The organization offers coaching, provides courts for playing, and organizes tournaments to promote the sport. With Shashank Khaitan leading the initiative, Global Sports aims to make Pickleball a household name and provide athletes with opportunities to pursue careers in the sport.

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