The ITA happen to be the biggest & most viewed awards in India, reason being ITA values quality. It is awarded annually for artistic and technical merit in the entertainment industry. Ace celebrities like- Alia Bhatt, Karan Johar, Ranveer Singh, Amitabh Bachchan, Akshay Kumar, Farhan Akhtar, Ronit Roy, Ekta Kapoor, Smriti Irani & many more have been awarded for their extraordinary contribution in the field of entertainment.
President -Anu Ranjan says "A magnificent piece of art, from the best television show, best actor & actress to best technicians, cannot be arbitrated just on the basis of views and opinions offered by critics. To justify their worth in front of the whole world we present them with ITA. It is given to those stars and artists who are directly or indirectly associated with TV,films & OTT shows. The awards is given in various categories to recognise & honour the winners and to inspire others"
