Founder of Pinnacle celebrity management company, Santosh Gupta, who is also a producer as well as the founder of an advertising agency, says that the journey to success has been one filled with happiness. Santosh started off with an event management company in UP, and today has the top stars of the TV industry as his clients.
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Talking about his relationships with actors in the TV industry, Santosh says only hard work matters. “To maintain relationships, you have to work with dedication for the actors who are on board. We have shot for more than 20 short films and 50 songs. For the past 6-7 years, we have been associated with Mouni Roy, Rashmi Desai, Karishma Tanna, Karanvir Bohra, Gurmeet Chaudhary, Debina Bonnerjee, Ravie Dubey, Sargun Mehta, Rithvik Dhanjani, Asha Negi, Surbhi Jyoti. In 2018, I shifted towards production and during the lockdown, through Instagram, celebrities started locking their own deals so I thought to focus more on production,” he says.
He adds, “In today’s times, Arjun Bijlani, Sharad Malhotra, Yuvika Chaudhary, Shrenu Parikh, Surbhi Chandna, Mansi Srivastava, Nyrraa M Banerjee, Gaurav Bajaj, Balraj Syal, Ankita Lokhande, Ankit Tiwari and his wife and Vicky Jain, we were instrumental in getting him Smart Jodi Number 1. Arjun Bijlani has done Ravivaar With Star Parivaar, MTV Splitsvilla and a web series named Roohaniyat with us. We work really hard with them and do brand association. We have done events with Shan, Honey Singh, Guru Randhawa, Shreya Ghoshal. We also did Mithoon’s first live concert. We have created a new company called Influencer World where we are giving chance to influencers to work with actors.”
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Ask him what budding entrepreneurs in this field should focus on, and he says, “Whatever you want to do, stay focused and keep improving yourself every day. Keep a disciplined life and focus on maintaining relationships and make sure that you maintain your connections on social media and stay active. Rest, the way you give your auditions also matter a lot.”
Meanwhile, Santosh also adds that family support is a must. “My wife, Ruchi and my kids Devansh and Divyanshi has always supported me. It’s their hard work and support which has helped me. When I shifted to Mumbai, Ruchi took the responsibility of raising the kids. She managed everything single-handedly and never complained,” he says
