Reviving Footfalls in Theatres: Lower Ticket Prices and Affordable Food – Romiit Raaj’s Perspective
The entertainment landscape has undergone a significant transformation with the advent of OTT platforms, providing viewers with the convenience of accessing content from the comfort of their homes. However, this shift has resulted in a decline in footfalls in theatres, prompting discussions on how to attract audiences back to the big screen. Actor Romiit Raaj, known for his roles in popular TV shows, shares his insights on the changing preferences of audiences and offers suggestions on reviving footfalls in theatres.
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Join Telegram ChannelChanging Audience Preferences:
Romiit Raaj acknowledges that modern audiences, including children, are more discerning in their entertainment choices. The convenience of free content on OTT platforms or television has made moviegoers more reluctant to spend substantial amounts on movie tickets and expensive food at multiplexes. Viewers now seek value for their money and perceive exorbitant prices in theatres as wasteful.
The Immersive Theatre Experience:
Despite the shift towards digital platforms, Romiit Raaj emphasizes that cinema continues to offer a larger-than-life experience that cannot be replicated at home. He shares his personal experience of watching blockbusters like “Pathaan” and “Mission Impossible” in theatres, driven by his admiration for actors Shah Rukh Khan and Tom Cruise. This sentiment highlights the unique appeal of the cinematic experience, which, when combined with the right measures, can draw audiences back to movie halls.
Romiit Raaj’s Suggestions for Reviving Footfalls:
To address the challenge of declining footfalls, Romiit Raaj proposes two key measures:
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- Lower Ticket Prices: The actor advocates significantly reducing ticket prices, possibly to the range of 100 bucks or even lower. By making movie tickets more affordable, cinemas can encourage a broader segment of the population to enjoy the theatre experience without straining their budgets. Lower ticket prices would also make going to the movies a more regular and accessible activity for audiences.
- Affordable Food and Beverages: Another crucial factor contributing to the overall cinema experience is the affordability of food and beverages at multiplexes. High prices, particularly for popular snacks like popcorn, have been a source of frustration for moviegoers. By offering more reasonably priced refreshments, multiplexes can create a better value proposition for audiences, making the cinema experience enjoyable and cost-effective.
Conclusion:
The entertainment industry is evolving, with OTT platforms providing stiff competition to traditional cinema halls. Romiit Raaj’s insights shed light on the importance of understanding changing audience preferences and finding ways to rekindle their interest in theatres. By implementing measures like lowering ticket prices and offering affordable food and beverages, the industry can make a compelling case for moviegoers to step back into the immersive world of the big screen. The allure of larger-than-life experiences, combined with a thoughtful approach to pricing and concessions, holds the potential to reinvigorate footfalls in theatres, ensuring that the magic of cinema continues to captivate audiences for generations to come
