‘Panch Kriti’: A Cinematic Masterpiece Showcasing the Richness of Indian Customs
‘Panch Kriti,’ an upcoming film, is set to revolutionize the cinematic landscape in many ways. This thought-provoking anthology presents five distinct yet interconnected stories, all set in the picturesque village of Chanderi.
The film takes a daring and adventurous route in its hybrid narrative approach, captivating audiences with its unique storytelling style. The common thread throughout these narratives is the little town of Chanderi, located in the Bundelkhand region, spanning across the states of Uttar Pradesh and Madhya Pradesh.
Although considered backward, Bundelkhand is renowned for its scenic beauty and rich cultural heritage. The film brings to light the significant role this region plays in strengthening the nation through its distinctive cultural attributes.
Each of the five stories in ‘Panch Kriti’ is based on actual events, adding an element of authenticity to the film. Audiences can expect to be captivated by thought-provoking storytelling, breathtaking cinematography, and soul-stirring music.
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Filmmakers consider it a cinematic masterpiece that not only entertains but also promotes nation-building by focusing on the essence of Indian cultural ethos, history, heritage, and traditions. These elements are vividly depicted on the celluloid canvas of cinema.
The cast of the film includes talented actors such as Brijendra Kala, Purva Parag, Umesh Bajpai, Sagar Wahi, Sarika Bharoliya, Maahi Soni, Kuraangi Nagraj, Harveer, and Ruhana Khanna. Brijendra Kala, known for his exceptional acting skills, has already won the hearts of fans with his remarkable performances.
What sets ‘Panch Kriti’ apart is its unique marketing and distribution strategy, which has garnered attention nationwide. The film’s exceptional content serves as its core, while a lucky draw of attractive prizes with practical utility attracts a robust audience. Audiences will not only enjoy the creative and tasteful content that showcases the rich rural cultural heritage of India but also have a chance to win three lucrative prizes in each screening.
These prizes not only hold great utility but are often out of reach for many individuals. The strategy aims to draw attention to and drive audiences towards good cinema that would typically require big stars and hefty marketing budgets. Additionally, the production house intends to rejuvenate single-screen cinemas across rural India, creating a platform for exceptional talent and creativity in diverse regions.
Producers have collaborated with distributors, theater owners, product manufacturers, and audiences to establish a new paradigm in the Bollywood industry, which may inspire a global movement.
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This initiative will invigorate the world of family entertainment and cinema, providing a much-needed space for small-budget films with exceptional content and showcasing incredible regional talent. The campaign aims to build trust and boost confidence among distributors and theater owners who may be hesitant to exhibit good films due to various factors.
A herculean effort has been put into creating a win-win situation for the audience, producers, distributors, and cinema owners alike. The marketing strategy also generates employment opportunities, from vendors to manufacturers and logistics personnel, with each film cycle. The release of ‘Panch Kriti’ promises smiles across the board, creating a delightful experience for all involved.
The film’s director, Sannjoy Bhargv, aims to deliver a powerful message about Indian traditions that reflect our cultural legacy and ancient heritage. The five stories in the film delve into the depths of the soul, reinforcing the realization that our traditional way of life is rooted in humanity rather than superstition.
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Haripriyaa Bharggav, a woman producer, faced the challenge of drawing from India’s rich heritage, customs, traditions, and rural lifestyle to curate powerful stories. These stories are beautifully woven into a creative narrative by an acclaimed director and brought to life by an amazing cast.
The film and its strategy provide a platform for emerging talent from remote corners of India, including women from rural areas who wholeheartedly support the content. Furthermore, theater owners and distributors see brilliant opportunities in this approach. One of the stories in the film is women-centric, adding an additional layer of significance and empowerment.
‘Panch Kriti’ is accompanied by captivating love songs and heartwarming spiritual music, composed by Rajesh Soni. The lyrics touch the soul and enhance the overall cinematic experience.
The film was entirely shot in Madhya Pradesh, employing local artists and ancillary workers, thereby contributing to the local economy. The stunning landscapes of Madhya Pradesh are beautifully captured through the lens, promoting the region’s idyllic beauty. ‘Panch Kriti’ is produced by Haripriyaa Bharggav and Sannjoy Bhargv under the banner of UBON VISION PVT LTD.
The film is slated for release in theaters across India during the enchanting monsoon season. Producers, directors, and promoters are confident in its mass appeal, from local audiences to a pan-Indian audience. ‘Panch Kriti’ promises exceptional content and the possibility of taking home an amazing gift.
‘Panch Kriti’ is a cinematic masterpiece that celebrates the richness of Indian customs and traditions, presenting them in a thought-provoking and visually stunning manner. It is a film that will resonate with audiences, leaving a lasting impact on their hearts and minds.
