Bhubaneswar, India – [23 September 2024]: In a remarkable achievement, *Sui Dhaga, an innovative fashion-tech startup, has been awarded a grant of *₹5 lakhs under the prestigious *Startup India Seed Fund Scheme (SISFS). This funding milestone has been made possible with the strategic guidance and support of **AIC Nalanda, an incubator under the *Atal Innovation Mission, NITI Aayog. Sui Dhaga is one of the select few startups to receive this grant, reaffirming its potential to revolutionize the fashion industry with cutting-edge technology.
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The grant from *SISFS, a flagship initiative by the Government of India, is designed to provide seed funding to promising startups, helping them with essential resources to develop, grow, and scale their ventures. For **Sui Dhaga, this grant comes as a vital boost to accelerate their *technology development – ranging from the *integration of AI-driven fashion consultation, to *virtual try-ons and a designer dashboard aimed at simplifying the clothing rental and purchase process for both designers and customers.
Akash Patro, Founder of Sui Dhaga, expressed his excitement, saying, “We are incredibly honored to be chosen as one of the startups to receive the SISFS grant. This funding is pivotal in pushing our technology development forward, enabling us to offer a unique and seamless platform for designers, influencers, and customers. Our mission is to make fashion more accessible and sustainable, and this grant will help us achieve that faster.”
Support from AIC Nalanda
The success of Sui Dhaga in securing the SISFS grant was significantly driven by the mentorship and guidance provided by AIC Nalanda, a premier incubation center that has been instrumental in shaping the startup’s growth trajectory. Through AIC Nalanda’s extensive network of mentors, investors, and industry experts, Sui Dhaga has been able to position itself as a disruptive force in the Indian fashion ecosystem.
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“AIC Nalanda has been a true partner in our journey. From providing mentorship to helping us with the grant application process, they have been with us every step of the way,” added Akash.
Leveraging Technology for Fashion’s Future
The grant will be used to further develop key technology solutions that Sui Dhaga has been pioneering, including:
- AI-Powered Virtual Fitting Rooms: To allow customers to try on garments digitally before renting or purchasing, improving customer satisfaction.
- Designer Dashboard: Offering an AI-driven dashboard to help fashion designers track consumer behavior, manage inventory, and make data-driven decisions.
- Influencer Integration: Connecting influencers with customers for personalized fashion consultations, offering a unique digital styling experience.
A Vision for a Sustainable and Tech-Enabled Fashion Industry
Sui Dhaga’s vision goes beyond just fashion; it’s about making fashion *sustainable, **affordable, and *tech-enabled. By incorporating AI and AR/VR technologies into the fashion rental and purchase ecosystem, Sui Dhaga aims to reduce fashion waste and promote more eco-friendly fashion choices, while also supporting local designers to reach a broader audience.
SISFS grants are highly competitive, and the fact that Sui Dhaga is one of the few startups selected further highlights its innovative approach and potential for growth. The next steps for Sui Dhaga will focus on utilizing the grant effectively to bring these technological solutions to life, offering customers and designers a next-gen fashion experience.
About Sui Dhaga
Sui Dhaga is a fashion-tech startup dedicated to providing an end-to-end platform for renting and buying designer clothes. By merging technology and fashion, Sui Dhaga creates a seamless and sustainable way for customers to engage with the fashion world, while offering designers a platform to showcase their work and grow their business.
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For more information, visit: www.suidhaga.co.in
This article emphasizes the grant from the SISFS scheme, the role of AIC Nalanda, and how the funding will help Sui Dhaga’s tech advancements in the fashion industry.
