Bollywood actress Sara Ali Khan has taken on the role of brand ambassador for Sofy, aiming to redefine confidence in managing periods. The partnership focuses on inspiring girls, especially GenZ, to embrace their periods fearlessly. The TV commercial (TVC) showcases a day in Sara’s life, emphasizing her hectic routine and how Sofy’s AntiBacteria range ensures worry-free periods, addressing concerns of leakage, smell, and bacteria.
Sara Ali Khan expressed, “In a world where every step counts, I believe in living life without compromises. Sofy supports my long day shoots, prevents leaks, and ensures hygiene throughout the day. Every girl deserves a partner that understands her dreams and supports her journey, and this brand has always been my trusted partner. With this association, I take pride in endorsing a product that aligns with the aspirations of the youth today to embrace a lifestyle that’s ambitious and fearless.”
The TVC and Sara’s endorsement highlight Sofy as a reliable solution providing confidence and comfort, making it the ideal choice for modern, active girls. The brand’s tagline, “hum aage aage duniya peeche peeche,” reflects its commitment to supporting girls on their journey to greatness.