Pune’s fashion landscape saw a bold upgrade as WROGN, Shiv Thakare one of India's leading youth fashion brands, inaugurated its latest store at Seasons Mall. The event was a spectacular affair with the presence of Shiv Thakare, the beloved icon of youth culture and reality TV.
The store opening attracted a significant number of fashion aficionados and fans, all drawn by the allure of WROGN’s distinctively bold apparel and the opportunity to meet Shiv Thakare. The new location showcases a sleek design aesthetic filled with contemporary and rugged fashion pieces that cater to the tastes of the modern youth.
Shiv Thakare, who is a big fan of Virat Kohli, was super excited for the association. He said, “WROGN has a very youthful, comfortable and cool collection, I love to wear it. What is most important for me is, like many Indians, I am also a big fan of Virat Kohli, who is brand ambassador of WROGN. I feel more close and proud of him because of my association with the Brand and Batting Superstar Kohli.”
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May 14, 2026Reflecting on the event, Vikramaditya Reddy, COO & Co-Founder of WROGN, shared his enthusiasm, stating, "The introduction of our new retail identity at Seasons Mall represents our ongoing commitment to enhancing our customer's shopping experience. This new setting not only allows us to showcase our latest collections but also creates an interactive and engaging shopping environment that aims to deepen our connection with the fashion-forward youth.”
The collection spans a versatile range of apparel which cater to various lifestyle needs ranging from vibrant party attire perfect for evening socials, relaxed casual looks ideal for any weekend, and semi-formal ensembles that blend style with comfort, suitable for modern workplace environments. Each collection promises to uphold WROGN’s commitment to quality and cutting-edge fashion.
This destination marks another strategic move to broaden WROGN's reach in key urban centers. The new store at Seasons Mall is the second exclusive brand store in Pune, following the successful establishment at Elpro Mall. By expanding into Pune, a city known for its vibrant culture and youthful population, WROGN is not just increasing its geographical footprint but also reinforcing its role as a trendsetter in the fashion industry.
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