Celebrity Life

Miss World Manushi Chhillar launched as GJEPC’s brand ambassador for India’s diamond, gem & jewellery industry

Miss World Manushi Chhillar launched as GJEPC’s brand ambassador for India’s diamond, gem & jewellery industry

The Gem and Jewellery Export Promotion Council of India (GJEPC),
apex trade body promoting Indian gems & jewellery exports, globally, organised the India
Evening (An Evening of Extravaganza) in New Delhi inviting distinguished Ambassadors, High
Commissioners, trade diplomats representing several countries from across the world along
with leading Ministry officials and trade fraternity.


Dr. Rajkumar Ranjan Singh, the esteemed Union Minister of State for External Affairs and
Education, honored this significant event as the Chief Guest. In addition to diplomats
representing over 60 countries worldwide, notable attendees included Mr. Vipul Shah,
Chairman of GJEPC; Mr. Kirit Bhansali, Vice Chairman of GJEPC; and Mr. Milan Chokshi,
Convener of Promotions & Marketing at GJEPC, among others.

Marking the high point of the grand evening, Mr. Vipul Shah, Chairman, announced that Ms
Manushi Chhillar (Miss India World 2017, actress, youth icon) as the new global brand
ambassador of GJEPC for promoting India’s diamond, gem & jewellery creations to the global
diaspora. The Government of India, with GJEPC as the nodal agency, has taken several steps to
facilitate the showcasing of exquisite and unique creations from different parts of the country
representing 5000 years of handcrafted design excellence in the diamond, gem and jewellery
business. The highlight of India Evening was fashion show with Manushi Chhillar as
showstopper.

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Dr. Rajkumar Ranjan Singh, Hon’ble Union Minister of State for External Affairs and
Education, said, "India's Ministry of External Affairs has been closely working with GJEPC,
providing support in its pursuit of exploring new synergies in emerging markets. I encourage
GJEPC to explore untapped markets like Africa and Central-Latin America. Furthermore, GJEPC
successfully launched the India Jewellery Exposition Centre (IJEX) in Dubai, an exceptional 365-


Ms. Manushi Chhillar, brand ambassador, GJEPC, said, "It brings me immense joy and pride to
be the brand ambassador for GJEPC, representing excellence in the world of gems and
jewellery. India's rich legacy and unparalleled craftsmanship have left the world in awe for
centuries. As the GJEPC brand ambassador, I am dedicated to showcasing our jewellery
industry's incredible talent globally. Jewellery is a reflection of our heritage, culture, and
emotions, connecting people and creating lasting memories. I aim to promote the artistry,
creativity, design excellence and innovation that define our industry.”
About The Gem and Jewellery Export Promotion Council (GJEPC)

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