Actor-Director Raghav Kansal Reflects on the Impact of OTT on the Entertainment Industry

Raghav Kansal discusses the changing landscape of filmmaking and the unique appeal of cinema despite the convenience of OTT platforms.

Actor-Director Raghav Kansal Reflects on the Impact of OTT on the Entertainment Industry

Raghav Kansal discusses the changing landscape of filmmaking and the unique appeal of cinema despite the convenience of OTT platforms.

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The entertainment industry has witnessed a significant transformation with the rise of Over-The-Top (OTT) platforms. While successful blockbusters continue to emerge, footfalls in traditional theatres have shown an element of unpredictability. Actor-director Raghav Kansal, known for his mini web show ‘A Day In Our Lives’ on Instagram, offers insights into this evolving landscape and shares his thoughts on the enduring allure of the cinema experience.

OTT: A Game-Changer for Filmmaking

Raghav Kansal acknowledges the crucial role played by OTT platforms in the filmmaking business. These platforms not only provide diverse content options for audiences but also offer a sense of security to producers. In a world where traditional box office outcomes can be uncertain, OTT platforms have emerged as a reliable way to showcase and distribute content. Raghav notes that he personally appreciates the convenience and variety that OTT platforms offer.

The Cinema Experience: Unmatched and Larger-Than-Life

Despite the convenience of streaming content from the comfort of one’s home, Raghav Kansal highlights the irreplaceable allure of the cinema experience. He acknowledges that OTT platforms allow viewers to fast forward, rewind, and pause content, which is incredibly convenient in today’s fast-paced world. However, he emphasizes that the cinematic experience is unparalleled. The immersive nature of the big screen, coupled with the communal atmosphere of a theatre, creates a unique ambiance that cannot be replicated at home.

Factors Shaping Audience Choices

Raghav Kansal delves into the factors influencing audience preferences when it comes to choosing between theatres and OTT platforms. He acknowledges that OTT platforms provide comfort and flexibility, allowing viewers to enjoy content at their own pace. However, he also sheds light on the role of ticket pricing in the decision-making process. For a middle-class family, a trip to the cinema for a family of four can be cost-prohibitive. This cost consideration has prompted many individuals to wait for films to release on OTT platforms.

Affordability and Audience Engagement

In his assessment, Raghav Kansal emphasizes the importance of addressing ticket pricing as a way to make the cinema experience more accessible to the mass audience. He believes that adjusting the pricing structure of tickets can make a significant difference, allowing a broader demographic to enjoy the magic of the silver screen. By making cinema more affordable, the industry can foster greater engagement and attendance, ensuring that audiences continue to cherish the theatrical experience.

A Call for Balanced Pricing

Raghav Kansal’s viewpoint underscores the need for a balance between the convenience of OTT platforms and the unique charm of cinema. He advocates for an examination of ticket pricing to ensure that cinema remains a cultural phenomenon accessible to all. By reducing the financial barriers, the industry can rekindle the enchantment of movie-going and create lasting memories for families and individuals alike.

Raghav Kansal’s perspective offers a nuanced understanding of the dynamic relationship between OTT platforms and traditional cinema. While OTT platforms offer convenience and diversity, the larger-than-life experience of the theatre holds a special place in the hearts of audiences.

Raghav’s call for balanced ticket pricing reflects a desire to bridge the gap between these two viewing options and make cinematic magic accessible to a wider spectrum of viewers. As the entertainment industry continues to evolve, striking this balance becomes essential to preserving the essence of cinema while embracing technological advancements.