Mumbai: Balaji Telefilms Ltd is taking its next big step in digital entertainment with the launch of a dedicated creator universe that will bring together popular personalities, original digital formats and creator-led storytelling for today's audiences. As the first creator to join this new chapter, actor and digital personality Akanksha Chamola will collaborate with Balaji Telefilms on a partnership focused on building her digital brand, with several original content initiatives, including a new chat show Not Your Sanskari Show which is soon to be released on Akanksha’s YouTube channel.
Known for winning hearts with her honesty and spirited personality, especially after her much-talked-about stint on Lock Upp, Akanksha has steadily built a strong connect with audiences beyond television. Through this partnership, she will now expand her digital presence with original content, creator-led formats and entertainment-first storytelling designed for today's audiences.
The Creator Economy Vertical has been conceptualised to help creators evolve beyond social media influence into sustainable digital businesses. Through strategic partnerships, Balaji Telefilms will work closely with creators to build their personal brands, create original digital IPs, strengthen audience engagement, unlock monetisation opportunities, and establish long-term relevance across platforms. The upcoming chat show ‘Not Your Sanskari Show’ will feature unfiltered conversations, unexpected moments and a refreshing take on celebrity chat shows, reflecting Akanksha's natural wit, warmth and unapologetic personality.
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Aug 5, 2026Sharing her excitement, Akanksha Chamola said:
"I've always believed that there's so much more to me than what audiences see on screen. Lock Upp gave people a chance to know the real me, and the love I received inspired me to explore new ways of connecting with them. Partnering with Balaji Telefilms feels like the perfect next chapter because we're not just creating content, we're building a long-term digital identity. I'm especially excited to launch Not Your Sanskari Show, where audiences will get to see a completely different side of me through honest, unfiltered and entertaining conversations."
Speaking about the launch, Nitin Burman, Group Chief Revenue Officer, Balaji Telefilms Ltd., said:
"The creator economy today is no longer just about content creation, it's about building enduring brands. With this new vertical, our vision is to become long-term growth partners for creators by helping them unlock their full digital potential. From content strategy and platform planning to audience development, brand collaborations, monetisation opportunities and IP creation, we'll offer an end-to-end ecosystem that enables creators to scale sustainably. At the same time, brands will gain access to authentic creator-led storytelling backed by strategic planning, creative excellence and measurable impact. Akanksha is the perfect creator for this journey, and we're excited to build her digital universe together."
As part of this initiative, Balaji Telefilms will collaborate with creators and entertainment personalities to conceptualise and produce original digital content while helping them build lasting engagement with audiences across platforms. The focus is on developing entertainment-first experiences that resonate with today's viewers while opening new avenues for creators to tell their stories. Balaji Telefilms is reinforcing its commitment to creating compelling digital entertainment and expanding its legacy of storytelling into the fast-growing world of creator-led content.
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