Mumbai: Building on its vision of empowering artists with diverse and meaningful opportunities, Hoonur is further strengthening its presence in the reality entertainment landscape with actor Kushal Tandon becoming part of Prime Video India’s upcoming reality series Alliance. The Hindi-language series, which marks Prime Video’s first-ever original global daily series, premieres worldwide on June 26.
With a career defined by impactful performances, a commanding screen presence and a strong connection with audiences, Kushal Tandon is all set to explore a new dimension of his artistry as he joins Alliance. Through this opportunity, Kushal will step beyond scripted narratives to showcase a more personal and unscripted side of himself, bringing his instincts, individuality and competitive spirit to the reality format.
Alliance is a high-stakes reality series that brings together 16 contestants who enter the game as duos, only to discover that no alliance is permanent. As relationships shift and strategies evolve, contestants must navigate trust, competition and unexpected twists to survive till the end and emerge as the final player standing. The show marks actor Kunal Kemmu’s debut as a reality show host.
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Jun 24, 2026Kushal Tandon said, “I have always believed in exploring new challenges and connecting with audiences in different ways. Alliance is an exciting opportunity because it allows me to step into an entirely new space and showcase a side of myself that people haven’t seen before. I am grateful to Hoonur for believing in my journey and bringing me this opportunity to be a part of such an exciting format on Prime Video India. I’m looking forward to this experience, the challenges that come with it, and the chance to connect with audiences in a more personal way.”
Through strategic talent management, curated opportunities and strong industry partnerships, Hoonur continues to create pathways for artists across television, digital entertainment and reality formats. The platform has consistently enabled its talent to explore diverse opportunities, expand their reach and strengthen their presence across the evolving entertainment landscape.
