Akshay Kumar Backs Newcomer Hiyaa at the Launch of ‘Sharmana’, India’s First Virtual Studio Music Video

Bollywood Ki Baten Desk
2 Min Read

Mumbai, February 2026: New talent Hiyaa has made a striking debut in the music industry with “Sharmana”, a futuristic music video unveiled by Bollywood superstar Akshay Kumar, who extended his support to the newcomer at the song’s launch.

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Presented by K Sera Sera and created by singer-composer-director Ramji Gulati, Sharmana is being recognised as India’s first music video shot entirely in a virtual studio with AI integration. While the project marks a technological milestone, it also serves as a major launchpad for Hiyaa, who steps into the spotlight with a performance that blends glamour, confidence, and screen presence.

Akshay Kumar’s presence at the unveiling added significant momentum to Hiyaa’s debut. Known for encouraging fresh talent in the industry, Akshay came forward to support the newcomer, appreciating both her performance and the scale of the production. His endorsement has instantly positioned Hiyaa as a promising new face to watch in the evolving music video space.

Sharing the screen with actor Rohan Mehra, Hiyaa holds her own in the stylised, digitally created environments of Sharmana. The virtual production format demanded performers adapt to green-screen acting, imagined sets, and technology-driven staging — a challenge Hiyaa embraced as part of her very first project.

Expressing her gratitude, Hiyaa shared that having Akshay Kumar unveil the song was “an honour and a dream start,” adding that his encouragement boosted her confidence as she stepped into the industry.

The song also features rap vocals by Big Luv with lyrics by Kunwar Juneja, but much of the audience attention has centred on Hiyaa’s introduction — from her fashion-forward looks to her comfort within the high-concept visual world created for the video.

With Sharmana, Hiyaa not only marks her debut but does so on a platform that merges music with next-generation production technology — further amplified by Akshay Kumar’s backing. The collaboration positions her as one of the fresh newcomers entering the entertainment space with both industry support and a technologically groundbreaking launch

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