Mumbai: In an era where the entertainment industry often sidelines regional voices, Hhasrat is making noise for all the right reasons. Created by Nitesh Tiwari, ( Nitesh Tiwari Aka Nitesh Kumar Tiwari )written and performed by Qaseem Haider Qaseem, and starring Ayushi Tiwari, the song has become a viral anthem after being rejected by a leading music label.
The reason? Not the music. Not the lyrics. But Ayushi’s background in the Bhojpuri industry.
“It was shocking,” said Tiwari. “They told us Ayushi didn’t fit the ‘Bollywood mold’. But art has no boundaries. The audience understands that—even if the big companies don’t.”
The emotionally rich video, directed by Tiwari, brings Qaseem’s deeply felt lyrics to life, supported by heartfelt vocals and a minimalist yet powerful soundscape composed by Sahajahn Shaikh Sagar.
Akshay Kumar Backs Newcomer Hiyaa at the Launch of ‘Sharmana’, India’s First Virtual Studio Music Video
Feb 19, 2026Ayushi’s performance has drawn widespread praise for its authenticity and emotional depth. Viewers have flooded comment sections with support, calling her “the soul of the video” and praising the creators for standing their ground.
With Hhasrat now trending and gaining national recognition, Tiwari, Qaseem, and Ayushi have not just launched a successful song—they’ve sparked a larger conversation about bias, belief, and the future of independent art in India.
