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Hariharan Pt.Hariprasad Chaurasia, Ashish Shelar and Javed Ali Unite for Global Launch of Rajeev Mahavir’s ‘SUR Music’ Label

Hariharan Pt.Hariprasad Chaurasia, Ashish Shelar and Javed Ali Unite for Global Launch of Rajeev Mahavir’s ‘SUR Music’ Label

A momentous evening celebrating the original music marked the official launch of Rajeev Mahavir’s Los Angeles-based music label, “SUR Music”, in India. The grand event was graced by the presence of Padma Vibhushan Pt. Hariprasad Chaurasia, Hon. Minister Shri Ashish Shelar and Bollywood singers Roop Kumar Rathod, Javed Ali & filmmaker Rumy Jaffery , who came together to inaugurate the label with warmth and applause.

The debut offering of SUR Music features none other than the legendary Padmashri A. Hariharan, whose soul-stirring voice brings the label's first musical release to life. Marking the rise of a new virtuoso, the evening introduced Ms. Sohini Dey—a young talent poised to shape the future of Indian music."

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A landmark celebration unfolded as Rajeev Mahavir, an international music composer from Mumbai and Suvarna Pappu, a multifaceted entrepreneur and creative producer from USA, introduced their brainchild to India. Co-founded by Rajeev and Suvarna, SUR Music is envisioned as a global stage for meaningful musical expression, driven by its guiding philosophy: “Passionately Original.”

The evening also showcased the powerhouse behind the company—creative directors Sandip Mahavir, Kaushal Mahavir, Sameer Mahavir, Yash Mahavir, Malhar Mahavir, Vaishnavi Mahavir, and Jahnavi Mahavir—who collectively represent and uphold the legacy of 11 generations of the Jaipur Gharana and Pt. K. Mahavir. Their deep-rooted musical knowledge, creative energy, and commitment to excellence now lend strength, soul, and continuity to SUR Music, making it not just a label but a lineage carried forward with pride.

The label’s first musical offering is “Mohabbat Teri”, a soulful composition that offers a refreshing alternative to today’s fast-paced musical trends. Sung by the legendary Padmashri A. Hariharan and composed by Rajeev Mahavir, the song is a romantic melody shaped in the style of a ghazal, infused with elegant world music textures that resonate across ages. The track also introduces Sohini Dey, a young and promising artist whose graceful vocals bring a fresh and emotive contrast to Hariharan’s timeless voice.
With its foundation rooted in classical tradition and its eyes set on global innovation, SUR Music promises to deliver cinematic music experiences that are both timeless and emotionally powerful. Headquartered in Los Angeles with a growing base in India, SUR Music is poised to build meaningful bridges between Bollywood and Hollywood and is already tuning up for more soulful offerings of world musicians.

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