"Param Sundari," featuring Sidharth Malhotra and Janhvi Kapoor, is making its mark in theaters, drawing a mix of audience reactions but holding steady at the box office. This romantic comedy-drama, directed by Tushar Jalota, has been buzzing ever since it hit the screens. While critics haven’t universally praised the film, it’s still performing respectably at the box office, thanks to solid weekend earnings and some clever promotional strategies that have lured in moviegoers.
The box office journey for "Param Sundari" kicked off on a promising note, raking in ₹6.85 crore on its opening day. Even with some lukewarm reviews, the star appeal of Sidharth Malhotra and Janhvi Kapoor sparked curiosity and led to strong advance ticket sales. Over the weekend, the film picked up steam, earning ₹9 crore on Saturday and an impressive ₹10.15 crore on Sunday. This brought the opening weekend total to a healthy ₹26 crore, which is great for a mid-budget romantic flick.
As anticipated, the film experienced a dip on its first Monday, settling at ₹3 crore. But Tuesday brought a delightful surprise. Thanks to discounted ticket prices and Buy-One-Get-One deals at major multiplexes, "Param Sundari" pulled in ₹4 crore on its fifth day, marking a 33 percent increase from Monday. With this boost, the film’s total now stands at ₹33 crore at the Indian box office. Industry insiders predict that the first week will likely wrap up between ₹36.5 and ₹38 crore, depending on how weekdays trend and the ongoing buzz from audiences.
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Mar 7, 2026What’s particularly intriguing about "Param Sundari’s" performance is how its pricing strategies have directly influenced its earnings. In a landscape where big-budget action films and franchise hits often steal the spotlight, a rom-com like this has to get creative to thrive. By implementing discounted ticket days, the team behind "Param Sundari" has successfully attracted audiences, especially young couples and college students, encouraging them to choose the theater experience over waiting for it to stream.
Sidharth Malhotra’s undeniable charm and Janhvi Kapoor’s lively presence on screen are winning over even those viewers who found the storyline a bit predictable. Their chemistry has really stood out, with several scenes trending across social media. Tushar Jalota’s direction has tried to mix humor, glamour, and heartfelt moments, but the mixed reviews indicate that the story could have been a bit tighter. Still, when it comes to music and visual appeal, Param Sundari hits the mark for its intended audience.
On the business side, the film is already being viewed as a safe bet. The producers secured some lucrative non-theatrical deals before the release, including streaming and satellite rights, which means that even if the box office numbers don’t soar, Param Sundari is financially sound. This strategy is becoming more common in Bollywood, where pre-release sales help reduce risk and allow films to treat box office earnings as a bonus rather than their only source of income.
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Mar 7, 2026Looking ahead, the film will face competition from Tiger Shroff’s much-anticipated Baaghi 4, set to hit theaters on September 5. This action franchise will draw a different crowd, but it’s likely to affect the screen count and occupancy for Param Sundari in multiplexes. The key now will be whether this romantic comedy can maintain enough momentum during the weekdays to surpass the ₹50 crore mark in the coming weeks. To achieve that, it will need to keep pulling in over ₹2 crore per day once the holiday buzz and discounted ticket prices fade.
Despite these hurdles, Param Sundari has made a notable impact. In an industry currently flooded with action films, thrillers, and grand spectacles, a star-studded rom-com holding its ground in theaters is quite significant. For Sidharth Malhotra, this film marks a return to his comfort zone after trying out more intense roles. For Janhvi Kapoor, it further cements her status as one of the leading Gen-Z actresses capable of headlining mainstream Bollywood films.
