Mumbai, September 09: Tirupati Edible Oils, a leading brand in the edible oil industry, hasunveiled its new festive campaign, ‘Har Tyohar, Healthy Tyohar’ featuring Bollywood starKareena Kapoor Khan. The campaign revolves around the theme of ‘Healthy WaliHappiness’, focusing on the importance of health as an essential component of happiness,especially during the festive season.The campaign captures the spirit of festivals celebrated with loved ones, savouring deliciousdishes, and creating lasting memories. At the heart of the campaign is the idea that the rightedible oil can play a pivotal role in promoting holistic well-being. Kareena Kapoor Khan,known for her widespread appeal,
represents this message by showcasing the care shetakes in selecting the right oil for her family's health, reinforcing that true happiness isincomplete without good health.Through this campaign, NK Proteins, which owns the Tirupati brand of edible oils, hasreiterated its long-standing commitment to promoting a healthier lifestyle. The narrativeemphasises that making small, mindful choices, like selecting the right oil for daily cooking,can significantly impact one’s health and overall well-being.Sharing his insights on the campaign,
Mr. Priyam Patel, Managing Director of NK Proteins,said, “This campaign is poised to target key markets in Gujarat and priority markets inwestern and northern India like Rajasthan, Madhya Pradesh, Maharashtra, and Delhi NCR.We expect it to drive significant growth for the brand in FY 2024-25. At Tirupati, we havealways been dedicated to highlighting the health benefits of our edible oils. With this vibrantnew campaign, we aim to extend the goodness of Tirupati Edible Oils to even more homes.
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Jun 11, 2026”Mrs. Kareena Kapoor Khan said, “I am thrilled to be a part of Tirupati Edible Oils’ newcampaign, ‘Har Tyohar, Healthy Tyohar’. Festivals are a time for joy and celebration, and Ibelieve that good health is the foundation of true happiness. By choosing the right oil for ourmeals, we can make a positive impact on our health while enjoying the festive season. I amproud to support a brand that is dedicated to promoting well-being through mindfulchoices.”Dr. Bhavna Shah, Deputy CEO of NK Proteins, said, “This campaign is a testament to ourcommitment to inspiring healthier lifestyles. As a brand, we understand the role that goodnutrition plays in enhancing the quality of life. By promoting the concept of ‘Healthy WaliHappiness,’ we aim to make our consumers feel empowered to make better choices thatlead to healthier, happier lives. Our goal is to be a part of every family's journey towardswell-being during this festive season and beyond."
