Celebrity Life

India’s first ever film about an animal lover vigilante, Lakadbaggha pulls off a strikingly innovative marketing campaign - Shonku Kahan Hai?

India’s first ever film about an animal lover vigilante, Lakadbaggha pulls off a strikingly innovative marketing campaign – Shonku Kahan Hai?

There have been posters of a missing dog all over Mumbai. Followed by huge hoardings about a missing dog called 'Shonku' which have been catching everyone's eyes since the beginning of 2023. The passersbys and spectators were encouraged to contact a number and even a reward was promised. The campaign caught the attention of many, and over 2000 callers reached out to find out who Shonku is & were greeted with the trailer of the upcoming film 'Lakadbaggha'. A select few were even rewarded with tickets to a special screening. Lakadbaggha is a homage to all the animal lovers and is a film that has the central protagonist, Arjun Bakshi played by Anshuman Jha who works tirelessly as a martial arts teacher by the day and a saviour for those who don’t have a voice of their own aka the street dogs. A larger war is waged when an antagonist who is an illegal animal trader comes face to face with Arjun and it’s a fight between humanity and the evil.

The trailer has been trending on Social Media Platforms since it's release less then 48 hours ago. And this animal lover vigilante film is already the most talked about release in January - courtesy Shonku, a pivotal character in the film.

The marketing spokesperson of the film said, “Anshuman had this idea even before he began shooting for the film & it has really caught everyone's imagination. It brought attention to concerned and curious citizens who wanted to know who and where Shonku is, the missing dog. The film is a love letter by the makers for animals and their undying love for them”.

Actress and Model Ashita Jain Has Worked In Print & Media Advertisments And As An Actress She Has Given Many Remarkable Albums Webseries and Films
READ ALSO

Actress and Model Ashita Jain Has Worked In Print & Media Advertisments And As An Actress She Has Given Many Remarkable Albums Webseries and Films

Apr 11, 2026

The film produced by First Ray Films is set to release on 13th January 2023.

Share this post:
Bollywoodkibaten Desk
Chief Editor

Bollywoodkibaten Desk

I am senior Chief Editor of Bollywood ki Baten. Our all content publish after well deep researched.


Work With Us

Amplify Your Brand Through
Bollywood's Creative Voice

BollyWood Ki Baten is more than a news platform — it is the creative outlet of a multi-talented artist: Actor · Lyricist · Music Composer · Music Video Director · Short Film Director. Partner with us to place your brand inside authentic Bollywood storytelling.

Brand Endorsement
& Acting

Product placements, brand-character integrations, and on-camera endorsements performed by a professional actor with Bollywood presence.

Song & Lyric
Branding

Custom brand jingles, promotional song creation, and lyric integrations that make your product message impossible to forget.

Music Composition
for Campaigns

Original background scores, ad-film soundtracks, and thematic music composed exclusively for your brand campaigns.

Music Video
Production

Cinematic brand-integrated music videos produced and directed — reaching millions of viewers across YouTube, Instagram, and beyond.

Short Film &
PR Storytelling

Compelling short films and branded narrative videos that tell your brand story with the authenticity and craft of a professional filmmaker.

Press Release &
Media Coverage

Professional press releases published on BollyWood Ki Baten with organic reach, SEO visibility, and social media amplification.

1M+ Monthly Traffic
100% Entertainment
5-in-1 Creative Expertise
Fast Turnaround

Ready to collaborate? Brands, PR agencies, and labels — let's talk.

Get in Touch