Gaurav Chanana, the founder of Lucifer Circus, a production house known for its heartwarming and unique storytelling, has teamed up with Nihar Shanti Amla, a renowned hair care brand, for their latest ad film featuring the talented Bollywood actor Alia Bhatt. This marks Alia's debut collaboration with the brand, creating anticipation among her fans and audiences.
Creative Collaboration
The ad film is directed by acclaimed filmmaker Abhishek Varman, adding to the excitement and anticipation surrounding the project. To ensure Alia's comfort, especially considering her role as a new mom, the ad was shot at Mumbai's Mehboob Studio. Despite the location, the film beautifully captures the essence and allure of Kolkata, creating a cinematic experience for viewers.
Katrina Kaif's Next Film Will Have To Wait As Team Dismisses Comeback Speculation And Shuts Down OTT Project Rumours
Jun 11, 2026Gaurav Chanana, the visionary producer behind the project, is confident that this ad campaign, featuring Alia Bhatt as the brand ambassador, will make a significant impact in the hair care industry. The seamless blend of tradition and modernity, coupled with compelling storytelling and soulful melodies, promises to resonate with audiences nationwide.
Cinematic Excellence
The Director of Photography (DOP), V. Manikandan, played a crucial role in bringing the ad film to life. His skillful cinematography captures the essence of Alia Bhatt's charm and the picturesque settings, enhancing the visual experience for the audience.
Imran Khan Opens Up About Divorce From Avantika Malik, Says Continuing An Unhealthy Relationship Was Not An Option
Jun 11, 2026Bilingual Appeal
A noteworthy aspect of the campaign is the creation of two versions of the ad: one in Hindi and the other in Bengali. Both versions are accompanied by captivating melodies that leave the audience enchanted. The Bengali version features a mesmerizing Bengali folk song, embracing the regional heritage and creating a deep resonance with audiences in Bengal and beyond.
Conclusion
With Alia Bhatt's captivating presence and Lucifer Circus' reputation for heart-touching storytelling, the Nihar Shanti Amla ad is poised to create ripples in the hair care industry. As the ad celebrates the fusion of tradition and modernity and captures the essence of Kolkata, it promises to resonate with audiences through its soulful melodies and heartwarming narratives. The bilingual appeal adds an extra layer of connection, making this campaign one to watch out for
