Bollywood superstar Akshay Kumar recently found himself in the midst of a fresh controversy when a second Vimal tobacco brand advertisement featuring him alongside Shah Rukh Khan and Ajay Devgn surfaced online.
This development comes after Akshay had previously apologized for his involvement in the first Vimal ad, citing irresponsibility in his choice of endorsements. He even claimed to have severed all ties with the brand and compensated for the initial advertisement. However, the reappearance of Akshay in a new Vimal ad has left netizens questioning the sincerity of his apology and seeking clarification on this apparent contradiction.
The Initial Backlash
The controversy surrounding Akshay Kumar's association with Vimal began when the first advertisement featuring him, Shah Rukh Khan, and Ajay Devgn promoting a tobacco product hit screens. The public response was swift and unforgiving, with critics and fans alike expressing their disappointment and concern over a Bollywood icon endorsing a tobacco brand, given the well-established health risks associated with tobacco use.
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Jun 11, 2026Akshay Kumar's Apology
In response to the widespread backlash, Akshay Kumar issued an apology, acknowledging his lapse in judgment and expressing regret for endorsing the tobacco product. He took the responsible step of announcing the termination of all his associations with the brand, returning the money he earned from the endorsement, and even paying compensation. Many saw this as a commendable move on his part, and some even praised him for setting an example of accountability in the industry.
The New Vimal Advertisement
The latest controversy erupted when a new Vimal advertisement featuring Akshay Kumar, Shah Rukh Khan, and Ajay Devgn appeared online. This development baffled many, as it appeared to contradict Akshay's earlier stance of severing ties with the brand. The reappearance of Akshay in a Vimal ad reignited public anger and raised questions about the authenticity of his previous apology.
Internet Reaction and Calls of Hypocrisy
Social media platforms exploded with discussions about Akshay Kumar's involvement in the new Vimal ad, with netizens expressing their disappointment and labeling him a hypocrite. Many questioned why he had seemingly gone back on his word after issuing a heartfelt apology. The actor faced criticism for not adhering to his commitment to disassociate himself from the tobacco brand, as he had claimed.
Possible Explanations
While the situation appears perplexing, there could be a few possible explanations for Akshay Kumar's reappearance in a Vimal advertisement. Firstly, it is essential to determine whether the new ad is, in fact, a recent one or if it was shot before Akshay's decision to distance himself from the brand. If it's the latter, it might indicate a delay in the ad's release or a lack of control over its distribution.
Secondly, there's the possibility of contractual obligations or legal constraints that required Akshay to participate in the new ad despite his previous apology. Such contracts are often complex, and extricating oneself entirely from them may not always be straightforward.
The reappearance of Akshay Kumar in a new Vimal advertisement has ignited a fresh wave of controversy and questions about his sincerity regarding his previous apology. While netizens are quick to label him a hypocrite, it is crucial to await further clarification from the actor himself to understand the circumstances surrounding his return to endorsing the tobacco brand. Only then can a more informed judgment be made regarding this unfolding situation.
