Karishma Raj Soni, an actor, model, and entrepreneur, is partnering with businessman Rohit Sharma to launch a new makeup brand called Noor. They plan to open flagship stores in London, Paris, and Dubai. Noor aims to offer the best products to everyone, including a special range of skincare products for men.
Karishma explains that Noor's men's range is unique because most leading brands do not have a proper line of products specifically designed for men. Traditionally, men have had to use women's foundation or concealer when they wanted to use such products. Noor will offer foundations and concealers specifically formulated for men, with differences in texture and base quality compared to women's products.
The brand will also introduce hair perfumes for men, which are non-chemical and non-damaging to the hair while providing a fresh feeling. Karishma highlights that Noor will also offer hair perfumes for women, which can be used to keep hair fresh without the need for washing, even after several days without washing. These unique products aim to provide a different experience for consumers.
Special Screening of Korpur- a film by Arindam Sil starring Rituparna Sengupta in the lead
Apr 15, 2026Karishma expresses excitement about launching Noor and bringing innovative products to the market. They intend to offer a range of products that are not commonly found in leading brands worldwide. The ultimate goal is to enhance people's external beauty so that they feel good within.
Noor's launch is scheduled for September this year, and Karishma and Rohit are eager to introduce their distinctive product line to customers
