Celebrity Life

Alia Bhatt Returns as Goodwill Ambassador to Champion Sustainability for Alt EFF

ALT EFF is delighted to welcome back actress Alia Bhatt as its Goodwill Ambassador. Under her production banner Eternal Sunshine Productions, Alia continues to champion sustainability through storytelling.

Alia expressed her enthusiasm, saying, “I am so thrilled to announce that Eternal Sunshine Productions is once again partnering with the All Living Things Environmental Film Festival for its 2024 edition. This festival is truly special—it's a celebration of films that showcase nature’s resilience and remind us of the beauty in protecting our planet. With over 100 screenings across India, ALT EFF brings together the most compelling stories about our climate, our planet, and our shared future.” The All Living Things Environmental Film Festival (ALTEFF) 2024, a platform dedicated to showcasing impactful films on pressing environmental issues, is set to take place from November 22 to December 8. This year’s edition features 68 films from across the globe, including 30 India premieres, with screenings expanding to small towns and villages alongside metro cities.

Also renowned actress and environmental activist Dia Mirza joins the esteemed jury for ALTEFF 2024. Sharing her thoughts, Dia said, “Being a part of ALTEFF is an honor. This festival is more than just about films—it’s about driving conversations and inspiring action. I look forward to watching these impactful stories that highlight the importance of coexisting with nature.”

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Joining Alia in championing the festival is celebrated filmmaker Richie Mehta, known for award-winning works like Poachers, a series produced under Eternal Sunshine that explores the intricate connection between humans and nature.

Festival Director Kunal Khanna shared, “Alia Bhatt is not just a remarkable artist but also a passionate advocate for the environment. Her creative endeavors through Eternal Sunshine exemplify the transformative power of storytelling in addressing pressing global challenges. With Alia and Richie Mehta as our ambassadors, ALTEFF is uniquely positioned to amplify the voices of filmmakers who seek to inspire environmental action.”

Festival Director Kunal Khanna remarked, “Films like Meelon Door demonstrate the profound impact of storytelling in bringing local challenges to global attention. This film beautifully portrays the enduring spirit of women and their crucial role in fostering a sustainable world.”

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With a diverse lineup of films, workshops, and panel discussions, ALTEFF 2024 promises to spark meaningful dialogue on critical environmental issues. The festival’s commitment to highlighting impactful stories is bolstered by the involvement of Dia Mirza, Alia Bhatt, and Richie Mehta, who are leading the charge in inspiring collective action to protect our planet.

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Bollywoodkibaten Desk
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Bollywoodkibaten Desk

I am senior Chief Editor of Bollywood ki Baten. Our all content publish after well deep researched.


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