There is an old saying that all kinds of publicity is good publicity, and truly the public relation (PR) person will ensure that all their celebrity clients are in the news for all the right reasons.
Dinesh Yadav is one of those names in PR and especially in the field of entertainment who is rising tall. “In recent years, the role of PR has changed greatly and has become more of a minefield with the advent of various entertainment news outlets be it print, television, online portals, social media, etc.,” reveals Dinesh Yadav. The budding PR further adds, “People are always keen on hearing the latest scandal about their favorite stars. A good PR will always manage to turn negative into a positive story, thereby ensuring that their clients will be viewed in the best way possible. On the other hand as a PR person we not only generate their publicity in the best possible light with necessary expertise and options accordingly.”
Dinesh Yadav pitches are always strategic and has a unique sensibility for understanding the distinct nuances about the business of cinema and sharing stories that stand out from the masses. He is a joy to work with who has a fantastic taste and knowledge and translate to a particularly keen understanding of the broader media landscapes.
Based in Mumbai, Dinesh Yadav hails from Bhadohi in Uttar Pradesh. Bhadohi is the home to the largest hand-knotted carpet weaving industry hub in South Asia. After completing his graduation in B.A. in 2008, Dinesh shifted to Mumbai in 2009 to make a lucrative career in the entertainment industry. Having focused himself the best he decided was to join a PR agency. After working there for two years he embarking on his own in 2011. The initial going was tough but he kept his spirits all time high. In the year 2016 he also ventured into celebrity and artistes management. “The new enterprising experiment yielded rich fruits. The work of celebrity and artistes management became all the more exciting.Even the PR activities increased adding innumerable list of films to my profile. By God’s grace my company Isshrajee PR Media Entertainment soon became a reliable firm specializing in entertainment public and media relations executing with the necessary expertise and generate correct sort of publicity campaign,” says the enthusiastic PRO Dinesh Yadav.
He further adds, “I had a interesting and challenging line up of films’ release before and during the pandemic like, director Dheeraj Pandit’s “Junction Varanasi” starring Dev Sharma with veteran actors like Govind Namdeo, Zarina Wahab,Anjali Abrol and Anupam Shyam; “One Day Justice Delivered” directed by Ashok K. Nanda and featuring Anupam Kher and Esha Gupta,kumud mishra; director Sanjay Shrivastav’s “Bhu Mafia”; directors duo Rupesh Paul and Dev Rathee’s “The Great Indian Casino” with Ameesha Patel, Asif Basra Rajesh Sharma,pankaj berry; writer-director Santram’s Marathi comedy film “Gadbad Jhali” – starring Rajesh Shringarpure, Usha Nadarni, Neha Gadre, Mohan Joshi; a comedy sports drama “I Am Not A Player” directed by Chand Mehta and starring Manoj Bakshi,Nancy marwah,Shubhangi latkar and Pamela Mondal; director Ambadas Pawar’s “Harpal Pagalpan”; “recently release on mx player Cinema Zindabad” with Rajpal yadav directed by Ajay Kailash Yadav”;amongst others.
Dinesh Yadav further informs, “In 2022 there are message-oriented films like “Dhoop Chhaon”, “Guddu Ki Girlfriend” featuring “Freddy Daruwala with Priyanka chopra cousin sister Meera Chopra and Tanuj Virwani, “Muktibodh”, “Intension”, “Pass Mark”, “Ant the End” in the pipe-line of release.
In other words, Dinesh Yaedav and his firm Ishhrajee PR Media Entertainment is a PR agency and celebrity management which has a more personal touch of a boutique style agency, individual, effective and creative PR that is newsworthy and lead to a successful media hit.
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