Popular producer Binaiferr Kohli who is producing shows like Bhabiji Ghar Par Hai and Happu Ki Ultan Paltan praises the initiative of Cinema Day. As a tribute for the films that make us laugh and cry, 23rd September will be celebrated as Cinema day in India. Everyone from the entertainment industry is thrilled with the idea. Binaiferr Kohli says, “Cinema day is acknowledging the value of Cinema in our lives. Indian Cinema has been a source of entertainment for all of us. It’s an important part of our lives. The offer to keep the price of ticket Rs 75 in every theatre is fantastic. I’m sure people will be in the theatres that day. We should have more such days to promote Cinema. If I’m free that day I’ll surely go and watch a film at the Multiplex. Also we are part of this industry too, Hindi films need our support. And I just hope and pray there should be more footfall in the theatres. Cinema is magic to me, there is something which you can only witness on a 70 mm screen. Nothing can replace that experience.