Bright Outdoor Media Ltd’s SME IPO Raises Rs. 55.48 Crore for Expansion Plans

Bright Outdoor Media Ltd, a leading provider of Out of Home (OOH) advertising services, has raised Rs. 55.48 crore through its recent SME Initial Public Offering (IPO) on the BSE-SME Exchange Platform. The IPO opened for subscription on March 14 and closed on March 17, with the company issuing 38 lakh equity shares of face value Rs. 10 each at a price of Rs. 146 per share (including a premium of Rs. 136 per equity share).

The funds raised through the issue will be used to repay/prepay certain borrowings, purchase LED hoardings, fund working capital requirements, and for general corporate purposes. Post-issue, the share capital of the company will increase to Rs. 13.93 crore from Rs. 10.13 crore before the public issue. Promoters and Promoters Group holds 99.99% stake in the company, and post-IPO promoter group holding will be 72.72%.

Bright Outdoor Media Ltd, incorporated in 2005, offers a wide range of OOH advertising services, including billboards, street furniture, transit media, and ambient advertising. The company’s array of service hoardings includes Transfer stickers, Railway boards, Railway panels, Promos, full train, Bus panels, Full Bus painting, Toll Naka, Mobile sign trucks, Kiosks, Traffic Booths, Cinema slides, Gantry and Vinyl. The client domain of Bright Outdoor mainly revolves around corporate clients operating in various business fields viz. Insurance, Financial service providers, Entertainment Industries, Construction, Jewellery, Aviation, Education, Government Organizations, etc.

For H1FY23 ended September 2022, the company reported revenues of Rs. 45.2 crore and net profit of Rs. 4.2 crore. The company’s revenue for the FY21-22 stood at Rs. 50.90 crore and net profit at Rs. 2.59 crore.

Mr. Yogesh Lakhani, Chairman and Managing Director of Bright Media Outdoor Ltd, stated that the company is committed to bringing excellence to OOH advertising through product innovation, robust designs, unparalleled services, and strategic locations. He expressed hope that the funds raised through the IPO will enable the company to execute its growth strategy and create exponential value for all stakeholders while consistently delivering quality services.

Shreni Shares Pvt Ltd acted as the lead manager for the issue. Bright Outdoor Media Ltd has been included in the World Book of Records, 2022, for receiving 2000 felicitations, 5000 awards internationally, and owing 1000 clients in the field of entertainment industry, corporate sector, and FMCG for 33 years.